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Senior Innovation Marketing Manager

1 month ago

Shanghai, China Philips Full time
Job TitleSenior Innovation Marketing Manager

Job Description

You are responsible for

â¢To be in charge of Philips Personal Health products(Oral Health Care)innovation planning and development

â¢Develop winning and effective portfolio strategy and innovation roadmap

â¢Drive definition, development, introduction and maintenance of the products/solutions/ lifecycle and professional services, in line with portfolio marketing strategy, to get the optimal combination of performance and price in time

â¢Be responsible to define local winning proposition for each product innovation

â¢Responsible for building and realization of the business case

â¢Be responsible for product concept creation and validation in local market to ensure its local consumer & competition set & business relevancy

â¢Be responsible for local launch strategy development (target, positioning, product, pricing, channel)

â¢Work closely with BG team on product feature design and on-time delivery with high quality and local relevancy

â¢Work with MCI team on product proposition/concept/pricing consumer validation

â¢Work closely with Marcom team on assets creation

You are a part of

You will be part of Business Marketing Combination team and report to the CMM Director. And you will collaborate with many other teams including R&D, Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience

â¢Minimum 8 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results

Experience with product innovation, include proposition definition and E2E lead cross functional teams to deliver new innovations to the market

â¢University degree with Business/ Strategic Marketing direction is preferred

â¢Experience with marketing activation, and strong understanding of consumer motivations and insights

â¢A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment. 

â¢Ability to understand and manage a full Profit & Loss account.

â¢A driven, solution-oriented, analytical candidate, who is a quick decision-maker.

â¢An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.

â¢An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.

â¢Excellent fluency in written/spoken Chinese and English.

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