Innovation Marketing Manager

2 weeks ago

Shanghai, Shanghai, China Philips Full time
JOB DESCRIPTION

Job Title

Innovation Marketing Manager

Job Description

You are responsible for


•To be in charge of Philips Personal Health products(Oral Health Care)innovation planning and development


•Develop winning and effective portfolio strategy and innovation roadmap


•Drive definition, development, introduction and maintenance of the products/solutions/ lifecycle and professional services, in line with portfolio marketing strategy, to get the optimal combination of performance and price in time


•Be responsible to define local winning proposition for each product innovation


•Responsible for building and realization of the business case


•Be responsible for product concept creation and validation in local market to ensure its local consumer & competition set & business relevancy


•Be responsible for local launch strategy development (target, positioning, product, pricing, channel)


•Work closely with BG team on product feature design and on-time delivery with high quality and local relevancy


•Work with MCI team on product proposition/concept/pricing consumer validation


•Work closely with Marcom team on assets creation

You are a part of

You will be part of Business Marketing Combination team and report to the CMM Director. And you will collaborate with many other teams including R&D, Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience


•Minimum 8 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results

Experience with product innovation, include proposition definition and E2E lead cross functional teams to deliver new innovations to the market


•University degree with Business/ Strategic Marketing direction is preferred


•Experience with marketing activation, and strong understanding of consumer motivations and insights


•A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.


•Ability to understand and manage a full Profit & Loss account.


•A driven, solution-oriented, analytical candidate, who is a quick decision-maker.


•An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.


•An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.


•Excellent fluency in written/spoken Chinese and English.

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