Innovation Marketing Manager- Local for Global Project(Pipeline)

5 days ago

Shanghai, Shanghai, China Philips Full time

Job summary

Drives superior customer value through deep understanding of customer/consumer needs and commercial success criteria. Define requirements for product, solution and services development, as well as launches and life-cycle management. The requirements are driven by customer/consumer and market needs aligned with overall portfolio marketing strategy. Products are made up of product and/or software applications and/or accessories.

You are responsible for


•Develop winning and effective portfolio strategy and innovation roadmap, according to consumer/customer needs, industrial trend and partnership


•In charge of Philips Personal Health product (within E2W portfolios) innovation planning and development.


•Drive definition, development, introduction and maintenance of the products/solutions/ lifecycle and professional services, in line with portfolio marketing strategy, to get the optimal combination of performance and price in time


•Be responsible to define regional winning proposition together with the regional market team for each product innovation


•Be responsible for product concept creation and validation in relevant markets to ensure its regional consumer & competition set & business relevancy


•Work with MI team on product proposition/concept/pricing consumer validation


•Responsible for building and realization of the business case


•Be responsible for E2W launch strategy development (target, positioning, product, pricing, channel)


•Work closely with BU team and brand license team on product feature design and on-time delivery with high quality and regional relevancy


•Work closely with Marcom team on assets creation

You are a part of

A progressive and energetic team that contributes directly to the growth of the business. You have a direct reporting line to the E2W Business Category leader. And you will collaborate with many other teams including R&D, Trade Mardeting, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience.


•Minimum 8 years of experience in marketing role (global product market management experience will be preferred) with a proven track record on delivering top- and bottom-line business results


•Experience with product innovation, include proposition definition and E2E lead cross functional teams to deliver new innovations to the market


•University degree with Business/ Strategic Marketing direction is preferred


•Experience with marketing activation, and strong understanding of consumer motivations and insights


•A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.


•Ability to understand and manage a full Profit & Loss account.


•A driven, solution-oriented, analytical candidate, who is a quick decision-maker.


•An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.


•An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders, suppliers and agency partners.


•Excellent fluency in written/spoken Chinese and English.

In return, we offer you.

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this product development role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Our benefits are very competitive and designed around your preferences:

  • We offer a market conform salary
  • A variable bonus based on both Philips results and personal performance
  • Convenient working conditions in office
  • Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
  • Attractive collective health insurance package
  • Opportunity to buy Philips products with discount
  • Healthy work-life balance

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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