Insights Manager, Markets, Global Insights

2 weeks ago

Shanghai, Shanghai, China The LEGO Group Full time

Job Description

Play your part in our team succeeding

Global Insights is a large centralized insights engine within the LEGO Group, consisting of different teams working across multiple research areas e.g. concept, product & marketing innovation research, G2M research, performance and brand tracking. Our vision is to shape the future of the LEGO Brand through inspiring and enabling transformational action. We enable this through impactful insights and partnership with the business, across the marketing value chain.

This manager position will sit in a Center of Excellence team playing a critical role in executing research projects that support insights-led decision making as well as drive innovation within the research discipline itself. The role doesn't have any formal people leadership responsibility.

Core Responsibilities:

  • Lead or co-lead ad-hoc research projects in collaboration with GI peers, both qualitative and quantitative.
  • Hands-on project management, gatekeeping and QC of research design, fieldwork execution and research output (including turning data and insights from research vendors to actionable business implications), to enable credible data and impactful insights sharing and storytelling both within GI and to stakeholders.
  • Ensure necessary local customization for China in global studies and be a sparring partner for China BP.
  • Vendor management, stakeholder communication, presentation.
  • Support developing and updating a China research toolkit to continuously onboard research partners on Ways of Working with LEGO GI incl. frequently used survey questions and respondent criteria, to establish global standard with necessary local customizations.
  • Rolemodel innovation and experimentation mindset and behavior.
  • Become an active member of a Center of Excellence research team as well as an active contributor to an agile squad.
  • Be a change agent together with the rest of Global Insights as we succeed together in building a world-class insights engine for the LEGO Group.

Do you have what it takes?

Relevant economic or business education – coupled with an international mindset.

Speaks/writes Chinese as well as Business English with high proficiency level.

4+ years of relevant experience from a research agency, consultancy, or insights management function in an innovative, fast-paced company.

Robust ability to work across teams, departments and cultures – globally, locally and sometimes across time zones. Travel can be expected – approx days.

Relevant business acumen and passion to bridge this with generated insights for optimal impact on the business.

Ability to translate business needs into impactful and innovative insights journeys.

Leads with empathy and acts as a true collaborator – We Win mindset

Playful and find ways to unlock playfulness in their surroundings.

Is comfortable presenting and speaks/writes English on a business level.

Thinks holistically, audience-led and is a natural synthesizer.

'Nice to have' qualifications:

  • Highly agile and flexible in ways of working and able to adjust to multiple demands, shifting business needs and priorities, and rapid change.
  • Previous experience working with toys, games, kids and especially the girls audience is an advantage.
  • True collaborator who thrives and will become active contributor in a team where we want to build a strong team DNA of collaboration and trust.
  • Natural starter who takes initiative, recognizes and acts on opportunities.
  • Strategic thinker who understands how insights can be actionable and transformational.

No relocation assistance is offered for this position.

#LI-JH1

What's in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

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