Associate Principal, Analytics, Ads Insights

2 weeks ago


Shanghai, Shanghai, China Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Full time

We are in search of a highly skilled and motivated analytics and insights expert to help drive the growth of our expanding ads business.

This role plays a crucial part in the Sales team, collaborating closely with Sales, Product, and Retail teams, as well as our external ads clients.

The position involves leveraging the diverse data available through Amazon to generate top-notch, actionable insights and recommendations that enhance the full-funnel ads performance of our external clients (advertisers) on Amazon.

Day to day responsibilities include analyzing ads and business data, utilizing data science or marketing science techniques, crafting insights and recommendations for Sales teams and advertisers, and presenting findings in executive-level advertiser meetings.

You Will

  • Leverage Amazon's extensive data to create analytical assets and insightful narratives
  • Lead strategic discussions related to advertiser-level analytics internally and externally
  • Communicate findings and insights in a consultative manner to advertisers, collaborating with internal teams for holistic solutions
  • Offer data-driven guidance to C-suite advertisers through business reviews and in-person presentations, to shape brand strategies and impact marketing initiatives
  • Demonstrate strong analytical skills and develop a deep understanding of Amazon's tools and metrics, continuously enhancing how we analyze and communicate data-driven insights to advertisers
  • Exhibit behavior in line with the Amazon Leadership Principles

About the team
The Analytics & Insights team plays a critical role within the Amazon Ads Sales department. We provide analytics-driven support for Sales internally and offer insights-based consulting for advertisers. Our team delivers impactful insights by leveraging existing measurement and product capabilities, staying ahead of industry trends, and meeting the diverse needs of advertisers/agencies through strategic partnerships with product and engineering teams.

We are looking for candidates to join our team in one of the following locations:
Shanghai, 31, CHN

BASIC QUALIFICATIONS

  • Bachelor's degree
  • Proficiency in writing complex SQL queries, data extraction, manipulation, and creation of new measures and metrics
  • Familiarity with Python, R, SAS, etc., and ability to conduct statistical modeling and testing in one of the mentioned languages
  • Strong grasp of Data Science and Marketing Science concepts like regression, hypothesis testing, and audience analysis
  • Ability to collaborate across functions and possess excellent organizational, interpersonal, and communication skills
  • Comfort in presenting complex analyses in a simple and impactful manner to stakeholders and C-suite advertisers
  • Fluency in spoken and written Mandarin and English; proficiency in Japanese is a bonus

PREFERRED QUALIFICATIONS

  • Experience in delivering client-facing projects in a consultancy capacity
  • Background in project management or technical product management
  • Exposure to advertising publishers, marketing/creative agencies, or digital media planning
  • Track record of publications or writing experience (e.g., published paper in a technical journal or trade publication)
  • MBA, Master's, or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business


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