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Market Insight and analytics Leader

1 month ago

Shanghai, Shanghai, China Philips Full time
Job TitleMarket Insight and analytics LeaderJob Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • The CMI leader will be an insights specialist and leader in the organization, with responsibilities of,
  • Taking a key leadership role, reporting directly to the consumer marketing lead whilst holding responsibility for day-to-day control of consumer insight and business intelligence related activities;
  • Develop methodologies and execute consumer insights projects with a strong understanding of an array of techniques across proposition development from insights and product ideation methods to pricing, communications and in-market evaluation;
  • Mine internal/external and primary/secondary sources of data (including big data from E-Commerce) and trends to create insights and to work collaboratively with headquarter corporate CMI, BMC Marketing and other cross functional teams to turn those insights into business building plans;
  • Ensure the integrity and correct interpretation of all CMI information;
  • Identifies actions to tap into identified Growth opportunities for the existing business;
  • Influences actions based on performance measurement to drive penetration and market share outperformance.
  • Ensures we win in market with more effective communication, better Marketing Mix and effective pricing;
  • Identifies and influences action to improve in-market and in-store executions to gain share by winning with shoppers and customers through superior understanding of trends and needs.
  • Strengthens partnerships externally and internally effectively to drive both the product category and online/offline channels, getting partners to strongly support the generation of timely actionable insights.
  • Strengthens and leads the CMI organization to achieve its objectives and visibly impact the business growth.
  • Contribute to the Developing Markets Area and Global organization and capability building, owning specific organizational project and capability expertise areas.

You are a part of

The Philips Personal Health Marketing Team. You will report to Consumer Marketing &D2C Head and collaborate with many other teams including Digital marketing, Marketing Manager and E-commerce etc.

To succeed in this role, you should have the following skills and experience

  • 10+ years' experience of CMI leadership in multinational Fast Moving Consumer Goods (FMCG), additional Research Agency experience leading a large multinational FMCG account is also highly considered.
  • Proven visible impact on business results. Ability to translate business challenges into business questions, learning plans, research designs, analysis and obtaining actionable insights.
  • Demonstrated experience and skills in Performance measurement, Marketing Mix Optimization, Communication development, Innovation, shopper and retailer actionable insights and research agency management.
  • Have completed in-depth insight assignments previously and have proven experience of managing consumer data within a prominent retail or wider consumer technology business;
  • Proven marketing insights specialist within a highly successful retail or digital environment;
  • Have grown career throughout a mix of insight roles, this experience could be gained within consumer retail, technology however we will also consider wider digital market place environments;
  • Strong English and Chinese communication skills, both written and verbal;
  • Bachelor's degree is required, Business, Computer Science, Communication or related disciplines preferred.
  • Results oriented, independent, entrepreneurial and self-motivated
  • Leadership and proven ability to influence business decisions and strategies while working with diverse teams.
  • Collaboration and demonstrated ability to overcome cultural and location barriers to work effectively with key business partners and stakeholders in a productive environment.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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