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Marketing Manager, Insights
2 weeks ago
At Alfa Laval, we always go that extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people and planet. You can only achieve that by having dedicated people with a curious mind. Curiosity is the spark behind great ideas. And great ideas drive progress.
As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet's most urgent problems. Making the world a better place. Every day.
Who you are:
We are looking for a marketing manager role with expertise on insights & analytics – incl. market intelligence and strategy planning, aiming to accelerate business growth of Energy Division by translating market and competition insights into tangible business opportunities, and support the business team on new business development.
About the job:
Market planning
Own the annual market strategy planning process in energy division Facilitate BU managers to develop market plans to deliver business growth and measure the execution via toolsMarket insights
Deep market study for specific segments to support business development, esp CleanTech applications under China "Green Ecology" policy Provide regular market intelligence report to division management team and global BU Collect competition insights and conduct annual market share evaluation for key products Customer data analysisProduct launch and market positioning
Work closely with business team and communication colleagues on new product value proposition, local launch package development; Initiate end-to-end marketing programs to drive key product growthOther marketing activities
Support on the annual handshake and business reviews Support on the distributor management dashboard data analysisWhat you know:
Knowledge & Skills
Bachelor degree or above, preferably majored in engineering, marketing, business administration > 5 years experience working on strategic marketing / market intelligence / business development; Consulting company background is preferred; Knowledge on energy related industry is preferred Multinational B2B company background is needed Strong Logic and data driven mindset and data analysis competence; Skillful on the data analysis tools, e.g. PowerBI Able to engage & interact effectively with internal & external stakeholders with influencing and facilitation skill Fluent verbal and written English Good presentation & communication skillsMotivation:
Proactive, quick to learn Solution and results oriented attitude-
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