Director, Brand Management, CCTM Lead, Meet-up and No Sugar
2 weeks ago
Description
Summary:As CCTM lead for Uplifting Meet-up and No Sugar growth plillars, you will be responsible to build insight led brand strategy and high-quality plans to deliver profitable growth and W+ recruitment across GC&M OU. Your focus will be on 1. leading the high potential occasion of uplifting Meet-up to drive W+ recruitment and achieve business objective, 2. Accelerating No Sugar growth as the brand growth driver, 3. Unlock cultural and youth relevance by leading Nucleus project of Coke Creation
Based in Shanghai, you will lead a team of 3 (including 1 in Taiwan) and engage with IMX, Frontline, C&CL and bottling partners to ensure outstanding in market execution across GCM.
Driven by optimism, you are a true Coca-Cola fan and you are highly committed to deliver brand ambition with high accountability.
What You'll Do for Us
Contribute to build the development of the BRAND growth strategies and business plans for Coca-Cola in GC&M in order to deliver overall brand vision, business objectives & financial targets Build a stronger NETWORKING organization. Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop high quality consumer experiences and programs in the most effective and efficient way. Please be note the strategic thinking and global networking way of working is a MUST HAVE quality for the position Identify and Assess needs and opportunities that are currently untapped by Coca-Cola in GC&M by leveraging Human insights, OUs best practices, external stakeholders (eg customers, bottlers, agencies, suppliers) and consumer research, with a true global mindset Provides Creative and IMX teams with leadership, clear direction/prioritization to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensing, etc.) to direct their work activities in order to generate concepts for effective execution and ensure consistent brand voice across marketing platforms Ensure outstanding in market execution of plans in HK and Taiwan, in partnership with Front-Line & C&CL Rigorous and timely budget managementQualifications & Requirements
Degree qualified. Preferable Business/Commerce with Marketing Major General marketing experience working on scale brand AND global projects Proven track record of relevant experience in consumer marketing, experience to include consumer opportunity identification and communication development Attributes: Consumer empathy, excellent project manager, strong collaboration skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, analytical. Fluent verbal and written EnglishSkills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power BI, Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau-
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