Tirzepatide - CWM Sr Brand Manager
2 weeks ago
We're looking for people who are determined to make life better for people around the world.
Job Summary
The brand manager will be responsible for developing and implementing brand strategy and operation for Tirzepatide- Chronic Weight Management (Obesity/Overweight) to achieve business objective in China market.
Key Responsibilities
Primary Function/Purpose
The Sr. Brand Manager position is focused on Tirzepatide launch in Chronic Weight Management area. Primary job for the position is to fully understand the market, HCP and patient insights, create brand related customer plan, operation plan and product strategies, design and execute external brand solutions, engage KOL and external stakeholders. The Sr. Brand Manager will collaborate with external partners as well as multiple internal cross-functional members such as Medical, CA, MCE, SFE, Sales Training, Supply Chain, etc. to conduct launch preparation. The ability to understand HCP insights, synthesize customer insights to brand strategy, conduct insightful market analysis, drive innovative and effective brand communication, influence thought leader, mobilize consumers and drive environment shaping as well as promotional campaign execution will be a key successful factor for this job.Brand Strategy
Create brand strategy with a focus on HCP and develop commercialization and execution plan Build multi-department treatment center. Discover and synthesize deep customer insight, identify unmet needs in therapeutic areasEnvironmental Shaping
Develop environment shaping and customer solutions by collaborating with internal and external business partners Lead the work with external stakeholders, especially patient advocacy groups and government stakeholders that have responsibilities for Healthy China 2030 initiatives.Brand Tactics
Lead the deliverables of brand materials and education content OPEX managementThought Leader Management
Identify and engage thought leaders and establish strong relationship with TLs Deliver TL advisory board meetings to collect customer insightsInternal Communication
Deliver brand strategy to the sales force Work closely with sales, medical, PR, PRA, access, commercial and other functions to ensure smooth implementation of marketing activities. Drive internal business solution planning process (i.e. Launch Readiness Sessions, Customer Plan, Operation Plan, etc.)Core Capabilities (most critical to this job)
HCP insights (experience in Hospital COE building is preferred) Innovative driven Strong communication skills Demonstrated outstanding cross functional work capabilities in the pastRequirements:
At least 3 years of HCP marketing experience Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed Innovation: think out of the box and drive development of innovative solutions Communication: articulate clearly in both oral and written communication Team Spirit: achieve results through team work as a valued leader / member in different setting Fluent in English and MandarinEssential Qualification
Bachelor degree and aboveAdditional Preferences
Medical background preferred, hospital channel Sales experience preferredLilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
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