![Lilly](https://contents.bebee.com/companies/cn/lilly/avatar-ZvIcF.png)
Sr. Manager-Brand Management
2 weeks ago
We're looking for people who are determined to make life better for people around the world.
Develop brand strategy and commercial plan
Discover and synthesize deep customer insight and competitive insights. Own HCP strategy including target patient/customer segmentation/brand differentiation. Develop marketing disease state education solution and tactics and own HCP part of customer plan and operational plan. Lead the deliverables of promotional materials such as Detailing Aids, Promotional Slide Decks etc.KOL Engagement
Mapping, Identify and engage thought leaders in targeted therapeutic areas. Drive TL commercial advisory board, to guide brand strategy. Establish and lead key relationships with external KOLs.Launch Execution
Own HCP part of launch readiness, deliver launch readiness review with excellence. Develop launch campaigns with innovative launch solutions. Generate promotional content for product launch campaign.Internal Communication
Deliver training of product knowledge and brand strategy to the sales force. Drive internal business solution planning process (i.e. customer plan and operational Plan) Work closely with medical, market research, OCE, SFE and commercial to ensure launch excellence and commercial success.Desired Characteristics
Learning agility : demonstrate passion to acquire new knowledge / skill and apply learning with speed Accountability: High results orientation and sense of personal accountability Influence : lead without authority both internally and externally Communication : articulate clearly in both oral and written communication Team Spirit : achieve results through team work as a valued leader / member in different setting Empathy : feel and address what is appealing to the stakeholdersEssential Qualification
Bachelor degree and above At least 5 years pharmaceutical marketing experienceAdditional Preferences
Medical/Pharmacy background preferred Previous new product or new indication launch experience as a plusLilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
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