Performance Marketing Assistant Manager, EKA

2 weeks ago


Shanghai, Shanghai, China PepsiCo Full time
Overview Support EKA &OTO performance media(including JD & TM Super& JDDJ & Meituan&ELE, Snack & Nutrition, total 8stores) Set up EKA&OTO consumer operation model and lead the change management process to reinvent consumer centric business growth framework combine with LBS technology. Provide performance-based recommendation on strategic growth building blocks, precision marketing, KPI() evaluation and portfolio optimization Responsibilities Set up EKA &O2O comsumer operation model and lead the change management process to reinvent consumer centric business growth framework Provide performance based recommendation on strategic growth building blocks, precision marketing, ROI evaluation and portfolio optimization Manage performance agencies to define, design, and deliver the results with excellence performance solutions. Fulfill EKA & OTO performance media digitalization to improve media efficiency & business impact. Modularize the performance capabilities to be advanced digitalization tools, like analytic tools, automation tools, etc. Work together with business teams to customize the tools and embed it into business process. Provide guidance / training to related functions for scalable application Explorer Omni channel consumer operation model Qualifications At least bachlor's degree, Master degree is preferred if related to media, marketing, advertising, consumer operation, computer science, etc. Familiar with EC data tool (Data bank, Shu fang, Uni-marketing, etc.) Effective communication and influencing skill Strong project management and agency management skill Proven record of multiple task handling skill in ambiguous and stressful environment with strong passion for winning and curiosity Ownership and responsible; Strong intention to explore new opportunities, drive innovative solution and with good business sense
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