Product Marketing Manager

4 weeks ago

Shanghai, Shanghai, China Thermo Fisher Scientific Full time

Job Description

Thermo Fisher Scientific Inc. is a leading company in the field of science, with a yearly income over $40 billion. Our goal is to help our clients improve the world by making it healthier, cleaner, and safer. Whether our clients are accelerating research in life sciences, tackling complicated analytical tasks, enhancing patient diagnostics and treatments, or increasing efficiency in their labs, we are here to assist them. Our team of over 100,000 colleagues provides a unique mix of cutting-edge technologies, convenient purchasing options, and pharmaceutical services under our renowned brands, which include Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD.

Position Summary: In this role, you will be in charge of product management, devising marketing strategies, providing pre-sales support, organizing marketing campaigns and activities, overseeing project implementation, and fostering market growth.

Main Responsibilities:
  • Manage product lifecycle and integrated solutions to meet customer needs and drive market growth in China; Maintain regular communication with headquarters marketing and collaborate with cross-functional teams for product management support.
  • Create and implement product marketing strategies and plans to understand the Chinese market landscape, competitor analysis, and customer demands, identifying opportunities for growth. Deliver regular reports covering sales analysis, competitors, marketing activities' effectiveness, clients' feedback, and requirements. Conduct investigations to provide valuable consumer insights to support market innovations and strategies.
  • Drive marketing promotions through pricing strategies, key initiatives, and new market development. Develop tailored action plans and monitor progress and performance regularly.
  • Assist the sales team in meeting annual sales targets: Develop and update sales tools, provide product training to sales and distributor teams, visit and manage key accounts nationwide, establish relationships with Key Opinion Leaders (KOLs), and introduce products and solutions at customer workshops and conferences.
  • Collaborate with the Marcom team on marketing activities and campaigns: Utilize the website and WeChat for promoting strategic products, establish communication with Field Application and Vertical Marketing.
  • Support Marketing Manager with tasks related to strategic products and marketing efforts.
Requirements/Qualifications:
  • Bachelor's degree or higher, preferably in clinical, medicine, biology, etc., MBA is a plus, with acute business acumen.
  • Minimum of 5 years of marketing experience in the IVD industry, preferably in a multinational corporation.
  • Excellent communication skills with a strong sense of responsibility and teamwork.
  • Fluency in spoken and written English and Mandarin. Proficiency in Excel and PowerPoint.
  • Travel frequently for business purposes.

Our aim is to help customers create a better and healthier world. Witness as our colleagues explain why working with us is a great choice. As a unified team of over 100,000 colleagues, we uphold a set of core values - Integrity, Intensity, Innovation, and Involvement - collaborating to expedite research, solve intricate scientific problems, drive technological advancements, and support patients in need. Join Thermo Fisher Scientific, where we embrace diverse experiences, backgrounds, and perspectives.

Thermo Fisher Scientific is an Equal Employment Opportunity/Affirmative Action Employer, committed to a workplace free of discrimination based on race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, disability, or any other legally protected status.

Accessibility/Disability Access

Individuals with disabilities seeking job opportunities at Thermo Fisher Scientific can utilize our accessibility service for accommodations during the application process. This includes assistance for individuals with hearing, vision, mobility, or cognitive impairments. If you require accommodations due to a disability, please reach out to us by phone. Kindly provide your contact details and specific needs to facilitate the application process.

  • This phone line is dedicated exclusively to individuals with disabilities needing accessibility assistance or accommodations during the application process. Messages regarding other matters, such as website access issues, application follow-ups, or non-disability related technical problems, will not receive a response.

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