Marketing Manager, Product

2 weeks ago


Shanghai, Shanghai, China Bel Full time

For All, For Good, our company signature, reflects Bel's commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model.

Universal and positive, our brands - The Laughing Cow, Kiri, Mini Babybel, Leerdammer, Boursin - are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project

#IWorkForAllForGood

The position is under the category of Yogurt& Fruit under Bel, reports to Brand Director, Yogurt & Fruit, with the purpose to build strong brand presence of yogurt market in retail channel, responsibility from innovation to communication campaign of key retail brands, Pom'Potes & GoGo squeeZ.

Innovation & NPD

Support line manager to deliver innovation strategy

Lead Innovation / NPD projects, including team coordination (team in France), brief & timeline management, projects execution, packaging development, regulation & legal checking, agency / OEM management, etc.

Develop the launch plan for new products

Innovation / NPD project financial management, including budget, value chain, etc.

Support CMI to do the consumer researches

Gain environment and market understanding

Be conscious and regularly update FMCG/Food/Dairy/Cheese/Snack trends

Gain full knowledge of kids yogurt and snack offer and segmentation

Update and analyze retail/consumer panel

Track the best practices of direct & indirect competitors' (snack, dessert, alcohol mates) activities – new product, pricing, promotion, consumer communication, etc.

Participate in building brand reviews and plans:

Competitive review analysis – NPD, communications, and media efficiency

Analyze our own brands' performances, and recommend follow-up/new action plans

Support line manager in preparing brand review (part of annual business review), Budget, and Marketing plan

Join the discussion with the agency and the plants in defining the key elements of brand ideas/positioning

Execute marketing action plan

Participate in briefing agencies & selecting winning proposal

Implement marketing activations both ATL (digital mainly) and BTL (retail channel and E-commerce)

Manage local marketing agencies both ATL and BTL

Monitor the performance of each action plan vs. KPIs and suggest to improve efficiency.



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