Service Product Marketing Manager

2 weeks ago


Shanghai, Shanghai, China Philips Full time
Job TitleService Product Marketing ManagerJob Description

In this role, you have the opportunity to

在这个职能上,您将有机会

Develop and execute the Go To Market approach for assigned portfolio, the associated products, solutions, services in alignment with the Markets' Business and overall Marketing strategy and works with the Clusters and Businesses to ensure perfect and flawless New Product Introductions and Launches.

根据市场业务和整体营销策略,为指定的产品组合、相关产品、服务和解决方案制定并执行准入市场的方案及策略,并与产品和业务部门合作,确保新产品的精准介绍以及顺利发布。

You are responsible for

您将负责:

  • Providing future product needs and market opportunities with quantified data
  • Identifying and evaluating local for local products and propose additions to product portfolio for approval by global BU
  • Providing an annual tactical marketing plan
  • Providing customer feedback on existing products on a quarterly basis
  • Analyzing competitive strategies and provide feedback to the BG / BU
  • Managing the New Product Introduction and determine local product portfolio and pricing
  • Developing and implement marketing strategies and plans including BU specific promotional activities and other marketing investment
  • Building a network with professional associations and luminaries
  • Deploying product pricing and positioning
  • Providing flexible and competitive service solutions to primary care clients
  • Preparing marketing materials, planning and implementing marketing activities
  • Communicating with Philips headquarters
  • 量化数据提供未来产品需求和市场机会
  • 鉴别和评估本地产品,并建议增加产品组合并获得总部的批准
  • 提供年度战略营销计划
  • 每季度提供客户对现有产品的反馈
  • 分析竞争战略并向总部提供反馈
  • 管理新产品的介绍及投入使用,确定本地产品组合和定价
  • 制定和执行市场策略和计划,包括总部的具体促销活动和其他市场投入
  • 建立与专业协会和业内专家的联系
  • 制定产品定价和定位
  • 为客户提供灵活的有竞争力的服务方案
  • 市场材料的制作、市场活动的规划及执行
  • 与飞利浦总部的沟通

You are a part of

您将会成为

Marketing team, the significant role in commercial team, where your professional and clinical support will be highly valued and recognized. You will report to S&SD Marketing Director and collaborate with sales team to achieve the sales target.

营销团队,在商业团队中扮演重要角色,您的专业和临床支持将得到高度重视和认可。您将直接汇报给服务与解决方案实施部市场总监并与销售团队合作以实现销售目标。

To succeed in this role, you should have the following skills and experience

胜任此职能,您需要具备以下技能和经验

  • Bachelor's degree and >5 years of industry experience
  • Experience in marketing technology, healthcare or medtech products or solutions
  • Has a broad knowledge of products and services within the scope
  • Knowledge and understanding of the Marketing processes
  • Strong written and oral communication skills as well as the ability to give presentations to a wide spectrum of audiences, both internally and externally
  • Ability to build strong relationships across a wide spectrum of internal and external parties including executive leadership, partners and key opinion leaders
  • Fluent spoken English, smooth communication with colleagues in Philips headquarters
  • 本科以上学历,5年以上行业工作经验
  • 具备影像产品或解决方案的经验
  • 对所涉及到的临床客户与服务产品有广泛的了解
  • 了解并理解市场营销流程
  • 较强的书面和口头沟通能力,以及向内外部不同的受众进行宣讲的能力
  • 能够在内外部各方(包括执行领导层、合作伙伴和关键意见领导)之间建立牢固的关系
  • 流利的英语会话能力,与飞利浦总部同事进行无缝的沟通

In return, we offer you

作为回报,我们向您提供

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

通往您最有价值的职业道路。飞利浦正在企业范围内提升其营销能力。无论是在飞利浦或是其他地方,在一个复杂的环境中成功地扮演这个基于市场的角色将为您的长期职业生涯创造更多的机会。我们坚信,当您作为个体在公司得到最充分发展的时候,公司也将如此。因此,我们提供有竞争力的健康福利、灵活的工作日程安排以及专属于本地福祉的活动。

Why should you join Philips?

为什么要加入飞利浦?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

在飞利浦这不仅仅是一份工作,它呼吁通过这样有意义的工作来创建一个更加健康的社会,在整个健康领域提供创新解决方案,致力于每年改善30亿人的生活。当人们的生活和工作有意义地结合在一起时,他们便会体验到各种奇妙的时刻。观看此视频了解更多信息。

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

要了解更多关于在飞利浦工作的个人感受,请访问我们职业网站上的"在飞利浦工作"页面,在那里您可以阅读我们员工博客上的故事。在那里,您还可以了解我们的招聘流程,或者找到一些常见问题的答案。



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