Senior Channel Marketing Manager

2 weeks ago

Shanghai, Shanghai, China The LEGO Group Full time

Job Description

Purpose of this position:

LEGO China is leading and driving the Customer growth strategy and business objectives. We coordinate and collaborate with multi-functional resources to ensure synergy and coherence.

To support LEGO business long-term growth, we need a Channel Marketing Lead, who is responsible for both on strategic level as well as on tactical and operational level.

The key objective of the role to further develop the joint sales and marketing partnership with customers. This role requires a comprehensive understanding of offline retailers' business, great skills of portfolio and campaign planning and executions. It also requires strong leadership to lead a professional team.

Core Responsibilities:
  • Offline key retailer sales and marketing management. To lead the overall channel activations to support business growth.
  • Strong expertise on store merchandising to drive excellent brand and portfolio display.
  • Rich experience of customers campaigns planning and execution management.
  • Partnership management. Be responsible to drive the integration with B2B partners on key areas, like marketing calendar, platforms' resources etc.
  • Key account management capability. Be deeply involved in joint business plans, annual portfolio plan etc.
  • Team building and development. Strong leadership with can-do attitude.
Do you have what it takes?

Bachelor degree in business, marketing or related field is preferred.

Strong business understanding of the channel/trade market.

Strategic perspective combined with strong executional skills.

Excellent communication skills.

Excellent ability to build long lasting relations.

Excellent negotiation skills.

People management experience is an advantage.

Some domestic travel required.

IT skills: Excellent user of MS Office tools, especially Excel, PPT.

Proficient written and spoken English and Mandarin.

No relocation assistance is offered for this position.

#LI-JH1

What's in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

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