Senior Campaign Lead China
1 month ago
Team for Career Site
Marketing
In short
The Campaign Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand and marketing plan, authentically bringing to life On's mission and shape the future of run culture in China. You will own On's interactions with the Chinese consumer end to end across function, with a dedicated focus on accelerating brand awareness and authentically positioning On as a Premium sports brand with Performance Running at its core. You will own all marketing campaigns and brand moments for China and collaborate daily with the Global and Regional teams to provide a critical point of view to address market needs and drive maximum impact.
Your mission
– Craft and bring to life an impactful and seamless integrated GTM plan, campaign strategy and rollout plan across verticals, delivering a consistent brand message that stretches our brand ambitions – brand growth,development, and awareness.
– Provide insights and feedback for the Head of Marketing Greater China from planning-execution-reporting of Brand and Product Campaigns, Chinese brand moments and key cities strategies.
– Collaborate closely with the local Brand Comms and Brand Experience functions, as well as the regional Brand Design team, product & merchandising, and the Commercial teams, including eCom in China
– Ensure that all relevant initiatives across the full marketing channel mix are implemented on time and within budget.
– Together with your team, be the ear-to-the-ground and gateway to the Chinese consumer landscape, reporting on trends, sentiments and broader societal topics, informing & influencing critical business decisions.
Your story
– Minimum 7 years of proven successful track record of progressive experience within Marketing roles across various functions such as Brand Marketing, Brand Planning, Brand Management, Communications, Digital Marketing
– An innovative and creative personality with a strong business acumen, capable of leading with a growth and explorer mindset and inspiring a talented campaign team, as well as cross-functional peers.
– Experience in a dynamic leadership role and project management , with strong capabilities of communicating & collaborating with diverse functional team, both globally and locally
– Ability to stay current and build upon Marketing best practices and trends, turning these into a cohesive, localized brand strategy.
– Fluent in Chinese and English, with the ability to travel based on business needs/fluctuation.
Meet the team
As a sports brand that is born in the Swiss Alps and with running at its core, the China team at On is a fast-paced place to be with a great desire to explore. We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We're always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)
We're big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.
We have other current jobs related to this field that you can find below
-
Ads Campaign Manager, JP
2 weeks ago
Shanghai, Shanghai, China Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Full timeAmazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on , services like Twitch, IMDb TV, Alexa,...
-
Senior Manager, Co-Brand Greater China
4 weeks ago
Shanghai, Shanghai, China Hilton Full timeThe Global Marketing and Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. Loyalty & Co-Brand team is focused on growing customer acquisition and retention through Hilton channels. In addition, the team...
-
Sr. Ads Campaign Specialist, JP
4 weeks ago
Shanghai, Shanghai, China Amazon Full timeAmazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on , services like Twitch, IMDb TV, Alexa,...
-
Talent BP Lead Retail China
4 weeks ago
Shanghai, Shanghai, China On Full timeTeam for Career SiteTalentIn shortOur Talent (HR) team is expanding with the growth of On and we are looking for an enthusiasticperson to join our team. You will have the opportunity to shape On's people agenda throughcollaborating with the team on a variety of people related topics. This role is for someone whostrives for efficiency, whilst continuously...
-
Senior Manager, Co-Brand Greater China
2 weeks ago
Shanghai, Shanghai, China Hilton Full timeThe Global Marketing and Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. Loyalty & Co-Brand team is focused on growing customer acquisition and retention through Hilton channels. In addition, the team...
-
Senior Manager, Co-Brand Greater China
4 weeks ago
Shanghai, Shanghai, China Hilton Full timeThe Global Marketing and Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. Loyalty & Co-Brand team is focused on growing customer acquisition and retention through Hilton channels. In addition, the team...
-
Senior Brand Marketing Manager
4 weeks ago
Shanghai, Shanghai, China Electronic Arts Full timeThe future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield....
-
Connectivity Lead, Enablement China
2 weeks ago
Shanghai, Shanghai, China HSBC Full timeSome careers have more impact than others. If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. HSBC is one of the world's largest banking and financial services organisations. Our global businesses serve around 40 million customers worldwide through a network that covers 63 countries and...
-
Shanghai, Shanghai, China Organon Full timeJob DescriptionDescription of PositionThe Organon China Commercial Business Technology (BT) Lead is a key player in driving business transformation across all commercial functions, ensuring that technology solutions enable this journey. Seeking an individual with an entrepreneurial and innovative mindset, capable of defining and implementing change through...
-
EssenceMediacom | Senior Executive, Performance
2 weeks ago
Shanghai, Shanghai, China GroupM Full timeDescription Position at EssenceMediaCom Overview of job EssenceMediacom is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Performance Senior Executive to join us. Responsibilities of the role of Search Executive /...
-
Marketing Manager Digital, China
2 weeks ago
Shanghai, Shanghai, China Barry Callebaut Full timeAbout the role As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation. This position will support the Marketing Head to drive demanded-generation marketing campaigns for China company business. Key responsibilities includeThis position will support the marketing...
-
Marketing Manager Digital, China
4 weeks ago
Shanghai, Shanghai, China Barry Callebaut Full timeAbout the role As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation. This position will support the Marketing Head to drive demanded-generation marketing campaigns for China company business. Key responsibilities includeThis position will support the marketing...
-
Senior Manager, Retail Operations, Greater China
2 weeks ago
Shanghai, Shanghai, China NBCUniversal Full timeJob DescriptionPosition Overview The Sr. Manager, Retail Operations will be driving the retail operations and expansion in partnership with the retail partners and licensees for UP&E Greater China business. This individual will support the business head of UP&E Greater China in developing the retail operations strategy, and play a critical role in planning...
-
Senior Global BM
2 weeks ago
Shanghai, Shanghai, China Unilever Full timeBACKGROUND AND CONTEXT This role is for a Senior Brand Manager in the Global Dove Skin Cleansing team. Dove Skin Cleansing is a EUR business with presence in over 160 countries. It is the #1 bodywash brand globally, almost twice the size of the next competitor brand, and continues to drive strong, consistent, sustainable and purposeful growth. The...
-
Lead – Key Account
1 week ago
Shanghai, Shanghai, China On Full timeTeam for Career SiteSalesIn shortWe are excited to offer the position of Key Account Lead to an entrepreneurial member of our growing China team. On is the fast-growing running brand globally. Our success is based on the exclusive collaboration with the best sports stores and a premium service concept. On wants to inspire runners all over the world. As a...
-
Manager, China Demand Center
4 weeks ago
Shanghai, Shanghai, China Siemens Digital Industries Software Full timeJob Family: MarketingReq ID: 420052This role partners with APAC field marketing and global demand marketing functions to effectively extend and execute localized and locally sourced marketing campaign to drive demand creation in mainland China. This role works closely with the APAC Field Execution team members and pods to track, evaluate, and optimize...
-
Senior Brand Manager
2 weeks ago
Shanghai, Shanghai, China Henkel Full timeChina, Shanghai, Henkel Consumer Brands Senior Brand Manager - Fashion Color At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel...
-
Shanghai, Shanghai, China NBC Universal Full timeCompany DescriptionWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and...
-
Shanghai, Shanghai, China Organon Full timeJob DescriptionDescription of PositionThe Organon China Commercial Business Technology (BT) Lead will serve as a thought leader in the business transformation across all commercial functions and act as the single point of accountability to ensure that technology solutions and services enable this journey. This individual should have an entrepreneurial and...
-
Senior Director, Marketing
2 weeks ago
Shanghai, Shanghai, China VF Corporation Full timePosition Summary As a critical leadership role in Vans APAC, this position is responsible for leading the marketing, inclusive of CLM, vision and long-term strategy and enabling next level leadership to drive functional vision and planning. The primary purpose of this position is to develop and implement marketing vision & strategy maintaining...
