Market Development Specialist China and Asia Region

4 weeks ago


Shanghai, Shanghai, China ABB Full time
Market Development Specialist China and Asia RegionTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

As a Market Development Specialist China and Asia Region for Electrification Business Area in Shanghai (or Beijing, Xiamen), China, you will create Awareness & Sell Agile Team the Market Developer (MD) will be a key player to the success of the new Sustainable Energy solution Agile Unit by focusing on definition and implementation of marketing and sales strategies with strong focus in China and selected countries in the Asian region.

Your responsibilities
  • Contributing to the areas of the whole Sustainable Energy Applications and Solutions strategy definition and execution through the analysis and identification of new markets, segments and/or product solutions.
  • Analyzing customer needs for the portfolio, securing customer advantages and benefits as well as white spot analysis and connected strategies to penetrate the market
  • Supporting development of application and solutions, included training, value proposition, communication materials, as well as support test and validation of the different applications and solution; participating in internal work groups to share know-how, processes and market information
  • Developing and implementing business strategies for newly defined areas in alignment with the strategies of solution unit and corresponding teams
  • Establishing and maintaining close dialogue with customer base and key prospects for the purpose of recommending novel technical solutions
  • Identifying strategic partnership opportunities in key markets with local and global players
  • Collaborating with all related internal contacts to ensure KPIs achievements of defined targets, in collaboration with Create and Awareness Team and Agile Unit/GPG team, for new solution offering and product launches.
  • Coordinating solutions marketing launch development plans and ensuring efficient and effective execution together with the Local Sales Units
  • Identifying strategic partnership opportunities in key markets with local and global players and build close dialogue with customer base and key prospects for the purpose of recommending novel technical solutions
Your background
  • University degree in Electrical Engineering or/and an equivalent strong technical background in electrical systems
  • 5+ years' experience preferably in a global business environment, with Sales & Marketing or Product Management background in the field of low voltage systems and products
  • An exhaustive experience in Direct Current applications, addressing Renewables and Sustainability, like e-mobility, microgrids, Solar, Wind and BESS in an added value
  • Capability to promote innovative solutions, identify new opportunities in evolving markets and adapt new business model to properly address new and evolving business environments
  • High analytical orientation and a strong customer-focused mindset.
  • Excellent skills in teamworking, communication and negotiation
  • Good proficiency in English and availability for business travel (approx. 35%)
  • Proficiency in other languages and previous experience working in Agile environments are a plus
More about us

ABB Smart Power is a global technology leader, with products and solutions that make power supplies smart, connected and protected. Its intelligent products and solutions make power more competitive by improving the energy efficiency, productivity and reliability of almost any operation.

We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website.

Work model: hybrid #LI-hybrid



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