Membership Activation Manager

2 weeks ago

Shanghai, Shanghai, China The LEGO Group Full time
Unlock Consumer Potential

As a Membership Activation Manager at The LEGO Group, you will play a pivotal role in driving captivating experiences between consumers and our brand. Your expertise in CRM operations, digital marketing, and social commerce will be instrumental in unlocking consumer potential and driving strategic CRM pilots and initiatives.

Key Responsibilities:

  • Develop and implement CRM operational strategies for LEGO Brand Retail Store (LBR) in China, ensuring seamless execution and alignment with market group CRM teams.
  • Collaborate with cross-functional teams, including retail operation, marketing, and finance, to design and execute LEGO Membership Loyalty Programs.
  • Provide ongoing support to retail operation and marketing teams to sustain CRM value and drive business growth.
  • Deliver valuable business insights and initiate new ideas to achieve and improve CRM/business critical metrics.
  • Work closely with product teams to develop digital products that meet CRM needs and enhance customer experiences.
  • Ensure excellent execution of LEGO Membership Loyalty Program-related system operations and channel communications.
What We Offer

As a valued member of our team, you can expect:

  • Enhanced paid leave options for important family times.
  • Comprehensive life and disability insurance for peace of mind.
  • Resources and benefits to nurture physical and mental wellbeing.
  • Colleague discount on LEGO products from day one.
  • Bonus scheme for achieving goals and contributing to our success.
  • A hybrid work policy with an average of 3 days per week in the office.

The LEGO Group is committed to equal employment opportunity and equal pay, and we strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs.

We believe in the importance of children's rights and child wellbeing across the globe and require candidates with high engagement with children to undergo child safeguarding background screening.

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