Public Relations Specialist

2 months ago


Guangzhou, Guangdong, China AirAsia Full time
Job Description

Job Title: Public Relations Executive

Job Summary: We are seeking a highly skilled Public Relations Executive to join our team at AirAsia. The successful candidate will be responsible for handling media relations, planning and executing PR events, and developing written materials to enhance brand awareness and reputation.

Key Responsibilities:

  1. Manage media relations and day-to-day media inquiries and briefings
  2. Plan and execute PR events to enhance brand awareness and reputation
  3. Develop written materials, pitches, messaging guidelines, press releases, briefing books, and presentations
  4. Act as a proactive coordinator and manage internal communications with stakeholders among different AirAsia affiliates and headquarter
  5. Work with company spokesperson to prepare them for public speaking engagements and media interviews
  6. Effectively utilize digital and new media to promote the brand, carry out effective work in case of crisis of public relations, and achieve the goal of brand construction
  7. Build and strengthen relationships with existing and new travel writers and local media to ensure future exposure
  8. Build and maintain relations with local tourism boards
  9. Perform other assigned tasks by manager

Requirements:

  1. Bachelor degree or above
  2. PR, Advertisement, Journalism, Marketing, International Business, English majors are preferred
  3. At least 2 year experience in PR field. International PR firms experience would be a plus
  4. Good command of English in speaking and writing
  5. Strong adjustment ability to meet new challenges
  6. Ability to work with international teams and quickly develop an understanding for cultural differences
  7. Passion for AirAsia and the mission of the company
  8. Ability to travel overseas
  9. Strong communication skills with positive attitude
  10. Cross-national cooperation experience would be a plus
  11. Good team spirit
  12. Multi-tasking and adjust to fast-pace work environment

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.



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