VP or AVP, Experiences Programming Lead

1 month ago

Dongguan, Guangdong, China Shangri-La Full time
About the Role

Shangri-La Group is seeking a visionary leader to spearhead our Experiences Programming business pillar. As Assistant Vice President or Vice President of Experiences Programming, you will be instrumental in developing and implementing a comprehensive strategy for innovative guest experiences across our portfolio.

Key Responsibilities
  • Envision and Develop Unique Beyond Stay Experiences: Conceptualize and design exceptional, unique experiences that exceed guest expectations.
  • Strategy Formulation: Develop a comprehensive strategy for the Experiences Programming business pillar, aligning it with Shangri-La's overall brand vision and business objectives.
  • Execute the Strategy: Lead cross-functional teams to plan and execute the strategy to deliver experiences that leave a lasting impression on Shangri-La's guests.
  • Market Research: Conduct in-depth analysis of market trends, competitor landscape, and customer preferences in key markets to identify gaps and opportunities for Shangri-La to differentiate and excel in experiential offerings.
  • Curation & Design: Lead the creation and implementation of innovative, signature experiences that reflect Shangri-La's brand values and exceed guest expectations.
  • Strategic Partnership: Identify, establish, and nurture relationships with premier local and global experience providers, enhancing Shangri-La's ability to offer unique and exclusive guest experiences.
  • Business Development: Source, develop, and maintain positive and collaborative relationships with a portfolio of Destination Management Companies (DMCs), ensuring high-quality and diverse experiential offerings across all locations.
  • Training & Execution: Develop and conduct comprehensive training programs for partners and hotel operations teams to ensure consistent, high-quality execution of tours and services.
  • Budget & Resources Planning: Manage budgets and resources effectively to maximize the impact and profitability of experience programs.
  • Performance Management: Establish key performance indicators and reporting mechanisms to measure the success of experience programs.
Qualifications
  • Minimum of 10 years of senior-level experience in luxury hospitality, travel, or related industries, with a proven track record in experiential product development and management.
  • Extensive knowledge of global luxury travel markets, trends, and 5-star hospitality standards, with specific expertise in Asian markets and ideally experience with mainland China.
  • Demonstrated ability to develop and execute innovative strategies that drive revenue growth and enhance brand positioning in the luxury sector.
  • Strong business acumen with a history of successful budget management, resource allocation, and profit generation through strategic product development.
  • Exceptional leadership skills, including the ability to inspire, motivate, and develop high-performing teams across multiple locations and cultures.
  • Proven track record of building and maintaining strategic partnerships with luxury travel providers, DMCs, and other key stakeholders in the industry.
  • Expert-level understanding of customer behavior in the luxury market, with the ability to translate insights into actionable strategies and experiences.
  • Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization and with external partners.
  • Demonstrated creativity and innovation in designing unique, high-end guest experiences that set industry benchmarks.
  • Excellent analytical skills, including proficiency in market research, data interpretation, and performance metrics to drive continuous improvement and business growth.

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