VP or AVP, Experiences Programming and Luxury Hospitality Expert
2 weeks ago
Shangri-La Group
As a leading luxury hospitality and real estate developer, Shangri-La Group is seeking a visionary leader to spearhead its Experiences Programming business pillar. This new role will drive the development and implementation of innovative guest experiences across our global portfolio.
About the Job
The Assistant Vice President or Vice President of Experiences Programming will be responsible for creating a comprehensive strategy for experiential luxury, aligning cross-functional teams and securing resources to support world-class programming initiatives.
Key Responsibilities:
- Develop and execute unique, beyond-stay experiences that exceed guest expectations.
- Formulate a comprehensive strategy for the Experiences Programming business pillar, aligning it with Shangri-La's overall brand vision and business objectives.
- Lead cross-functional teams to plan and execute the strategy, delivering experiences that leave a lasting impression on Shangri-La's guests.
- Conduct market research to identify gaps and opportunities for Shangri-La to differentiate and excel in experiential offerings.
- Curate and design innovative, signature experiences that reflect Shangri-La's brand values and exceed guest expectations.
- Establish and nurture relationships with premier local and global experience providers to enhance Shangri-La's ability to offer unique and exclusive guest experiences.
- Develop and conduct comprehensive training programs for partners and hotel operations teams to ensure consistent, high-quality execution of tours and services.
- Manage budgets and resources effectively to maximize the impact and profitability of experience programs.
- Establish key performance indicators and reporting mechanisms to measure the success of experience programs.
- Collaborate with various departments, including Operations, Marketing, and Sales, to ensure seamless integration and promotion of experience programs.
Qualifications:
- Minimum of 10 years of senior-level experience in luxury hospitality, travel, or related industries, with a proven track record in experiential product development and management.
- Extensive knowledge of global luxury travel markets, trends, and 5-star hospitality standards, with specific expertise in Asian markets and ideally experience with mainland China.
- Demonstrated ability to develop and execute innovative strategies that drive revenue growth and enhance brand positioning in the luxury sector.
- Strong business acumen with a history of successful budget management, resource allocation, and profit generation through strategic product development.
- Exceptional leadership skills, including the ability to inspire, motivate, and develop high-performing teams across multiple locations and cultures.
- Proven track record of building and maintaining strategic partnerships with luxury travel providers, Destination Management Companies, and other key stakeholders in the industry.
- Expert-level understanding of customer behavior in the luxury market, with the ability to translate insights into actionable strategies and experiences.
- Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization and with external partners.
- Demonstrated creativity and innovation in designing unique, high-end guest experiences that set industry benchmarks.
- Excellent analytical skills, including proficiency in market research, data interpretation, and performance metrics to drive continuous improvement and business growth.
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