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Senior Director, Marketing

1 month ago

Shanghai, Shanghai, China VF Corporation Full time
Job Title: Senior Director, Marketing

Job Summary:

We are seeking a highly experienced and innovative Senior Director, Marketing to lead our marketing efforts in APAC. As a critical leadership role, you will be responsible for developing and implementing marketing vision and strategy, maintaining consistency with global positioning, and executing for consumer connectivity and commercial viability.

Key Responsibilities:
  • Develop and implement marketing vision and strategy, ensuring alignment with global positioning and execution for consumer connectivity and commercial viability.
  • Lead the marketing function across brand marketing, brand communications, creative, and retail brand experience, and CLM.
  • Research and identify consumer needs in the Asian market, defining opportunities for growth and development.
  • Act as a steward of the brand purpose, ensuring vision, positioning, and architecture drive overall business goals.
  • Provide thought leadership to the broader business, contributing to strategic decision-making and maximizing brand performance.
Requirements:
  • 10-15 years of relevant experience in a senior marketing/brand leadership role, with a deep understanding of the Asian market and global perspective.
  • Proven success in developing brand strategies, marketing, advertising, promotional, and public relations efforts, as well as customer loyalty programs and customer acquisition strategies.
  • Strong analytical skills, with the ability to analyze quantitative and qualitative data, draw conclusions, and develop actionable recommendations.
  • Deep understanding of and experience with the Asian market, with a global view and perspective.
  • Exceptional interpersonal skills, with the ability to work effectively with diverse cultures and working styles.
  • Strong executive presence, with the ability to convey an inspiring message in large group and individual settings.
What We Offer:

As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

We offer a competitive compensation package, including a salary range of $150,000 - $200,000 per year, depending on experience, and a comprehensive benefits program.

Join our team and be part of a dynamic and innovative organization that is shaping the future of marketing and brand development.