Head of Event Marketing, CN, Amazon Ads CrossBorder Marketing

2 days ago


Shanghai, Shanghai, China Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Full time
Job Description

As a seasoned marketing professional, you will lead the development and execution of event content strategies for Amazon Advertising's China Cross-Border team. Your expertise will drive the creation of compelling narratives and thought leadership programming that inspires customers and shifts perceptions across the industry.

Key Responsibilities:

  • Develop and implement event content strategies that align with Amazon Advertising's brand and messaging
  • Lead a team of event content managers, keynote developers, and program managers to deliver high-quality content and programming
  • Collaborate with senior leaders to understand key messaging and product roadmaps, ensuring successful content strategy execution
  • Measure and evaluate event programming and content, identifying areas for improvement and driving data-driven decisions
  • Refine the external voice and expand public presence of Amazon Advertising across the industry
  • Set and maintain high standards for design and content quality of all customer-facing marketing materials and events

Requirements:

  • 10+ years of professional marketing experience, with a focus on event marketing and content development
  • Proven track record of leading teams and driving results-oriented marketing strategies
  • Experience using data and metrics to drive improvements and inform decision-making
  • Strong communication and project management skills, with the ability to work effectively across multiple teams and stakeholders


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