Head of Event Marketing, CN, Amazon Ads CrossBorder Marketing
1 month ago
About the Role:
We are seeking an accomplished marketing leader to bring the Amazon Advertising brand to life at our events with an industry-leading program for event content, thought leadership programming, and keynote engagements among advertisers and agencies.
Key Responsibilities:
- Hire, lead, and develop a team of event content managers, keynote developers, and program managers; set the strategy and long-term thinking for the team.
- Define program goals and timelines related to key content deliverables and communicate those expectations to global content stakeholders.
- Work closely with senior leaders to understand key messaging and product roadmaps in order to build successful content strategy for a multitude of events.
- Own the measurement of event programming and content, and associated KPIs.
- Refine the external voice and expand public presence of Amazon Advertising across the industry.
- Set and hold a consistently high bar for design and content quality of all customer-facing marketing materials and events.
- Drive brand consistency and adoption, and develop recommendations for new brand initiatives.
- Build and continually assess competitive offerings to ensure brand differentiation and competitiveness.
- Dive deep when necessary on content execution and production; main point of contact for major onsite content escalations.
- Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for, customer pain points.
Basic Qualifications:
- Experience managing teams.
- 10+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience driving direction and alignment with cross-functional teams.
Preferred Qualifications:
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social.
- Experience leading across multiple locales.
About Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch):
We are a leading provider of innovative marketing solutions, empowering businesses to reach and engage their target audiences. Our team is passionate about delivering exceptional results and driving growth for our clients.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive compensation package.
- A comprehensive benefits program.
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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