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Public Relations and Marketing Manager

2 months ago

Shanghai, Shanghai, China ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED Full time
{"Job Summary

We are seeking a highly skilled Public Relations and Marketing Manager to join our team at ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive 360-degree press strategy that aligns with the brand's vision and creative direction.

Key Responsibilities

• Develop and implement a strategic press plan to secure high-quality media coverage in target printed and digital media

• Translate and adapt press materials from head office for local usage, ensuring accuracy and relevance to the brand's direction

• Liaise with the social media team to integrate PR initiatives with social channels and provide input on copy and asset development

• Coordinate and execute product launches, press days, trunk shows, and other brand events

• Build and maintain relationships with key fashion/lifestyle/art press contacts and present story angles, features, and product placement in line with the brand

• Ensure all communications are of the highest standard and align with the brand's vision

• Monitor and deliver KPIs on media coverage and manage the overall DMR review

• Prepare regular reports and analysis for London head office

• Supervise sample planning and arrangement, managing day-to-day sample coordination with internal and external stakeholders

• Identify potential business and partnership opportunities with landlords

• Develop and implement an annual local celebrity strategy, aligning with brand communication goals and guidelines

• Lead the creative and execution of local natives and campaigns, including brief, creative idea, local talent, execution, production, and relevant coverage planning

Requirements

• Bachelor's degree holder or above in marketing and communications or related discipline

• Minimum 8 years of relevant experience with exposure in luxury fashion houses

• Fluent in written and spoken English and Mandarin

• Excellent communication skills with the ability to interface regularly with internal and external personnel at all levels

• Comfortable working under tight deadlines and on multiple projects simultaneously

• Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)

About Us

Kering is committed to building a diverse workforce and fostering a stimulating and fulfilling workplace environment. We believe diversity in all its forms enriches the workplace and helps us adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type

Fixed Term (Fixed Term)

Organization

ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED