Public Relations and Marketing Strategist

4 weeks ago


Shanghai, Shanghai, China ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED Full time

Job Summary

We are seeking a highly skilled Public Relations and Marketing Manager to join our team at ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED. The successful candidate will be responsible for developing and executing a comprehensive 360-degree press strategy that aligns with the brand's vision and creative direction.

Key Responsibilities

  • Develop and implement an effective press strategy that showcases the brand's luxury fashion offerings
  • Secure high-quality media coverage in target printed and digital media
  • Translate and adapt press materials from head office for local usage, ensuring accuracy and consistency with the brand's content
  • Liaise with the social team to integrate PR initiatives with social channels and provide input on copy and asset development
  • Coordinate and execute product launches, press days, trunk shows, and other brand events
  • Build and maintain relationships with key fashion/lifestyle/art press contacts and present story angles, features, and product placement in line with the brand
  • Monitor and deliver KPIs on media coverage and oversee the overall DMR review
  • Prepare regular reports and analysis for London head office
  • Supervise sample planning and arrangement, managing day-to-day sample coordination with internal and external stakeholders
  • Highlight potential business and partnership opportunities with landlords
  • Develop and implement an annual local celebrity strategy, aligning with brand communication goals and guidelines

Requirements

  • Bachelor's degree holder or above in marketing and communications or related discipline
  • Minimum 8 years of relevant experience with exposure in luxury fashion houses
  • Fluent in written and spoken English and Mandarin
  • Excellent communication and interpersonal skills, with the ability to interface regularly with internal and external personnel at all levels
  • Comfortable working under tight deadlines and on multiple projects simultaneously
  • Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)

About Us

ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED is a dynamic team with a visionary brand that offers possibilities to learn and grow. We are committed to fostering internal mobility and promoting leadership skills. Our common vision promotes a stimulating and fulfilling workplace environment, and we are committed to building a diverse workforce.



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