Integrated Marketing Communications Strategist

4 weeks ago


Shanghai, Shanghai, China Roche Full time

About the Role

We are seeking an experienced Integrated Marketing Communications Strategist to join our team at Roche.

Key Responsibilities:

  • Collaborate with cross-functional teams to develop and execute integrated marketing communication strategies that align with the company's overall objectives.
  • Create compelling and engaging content for various channels, including blog posts, social media, email campaigns, and website content.
  • Unify brand messaging to ensure consistency across all communication channels and materials.
  • Develop and manage the production of marketing collateral, such as brochures, presentations, and videos for different audiences.
  • Monitor and analyze the effectiveness of marketing campaigns using relevant metrics and adjust strategies accordingly.
  • Manage and allocate the public and digital related marketing campaign budgets effectively.

Requirements:

  • Bachelor's degree in healthcare, marketing, or a related field.
  • Several years (usually 5+ years) of experience in marketing, communications, or related roles.
  • Proven experience in developing and executing marketing communication strategies.
  • Strong leadership and team management skills.
  • Exceptional written and verbal communication abilities.
  • Proficiency in digital marketing tools and platforms.
  • Data analysis and reporting experience.
  • Knowledge of healthcare industry trends and best practices.

What We Offer:

  • An estimated salary of $120,000 - $180,000 per year, depending on experience.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.

About Roche:

Roche is a leading healthcare company dedicated to improving lives through innovative medical solutions. We offer a dynamic and inclusive work environment where you can grow your career and make a meaningful impact.



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