Bourbon Whisky Marketing Manager

2 weeks ago

Shanghai, Shanghai, China Beam Suntory Full time

Unlock Your Potential as a Marketing Leader

We are seeking a talented Marketing Manager to join our team at Beam Suntory, a leading global spirits company. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive sales and brand awareness for our premium beer and highball products in the China market.

Key Responsibilities:

  • Develop and implement marketing strategies to deliver against budgeted sales and accounts, profit, and premium beer brand and market.
  • Increase brand awareness and recommend JB & Kaku-bin highball as the new drinking style with meal through media, event, promotion, and seminar.
  • Change consumer demand from premium beer to highball to expand highball flagship lighthouse in restaurants and create home consumption.
  • Create infrastructure of highball to customize each material for the China market and China's regulation.
  • Construct a successful model of highball in the China market.
  • Ensure proper servicing and documentation is in place for the highball machine deployment at on-premise channels.
  • Manage highball machines under required specs & budget and adjust with customers' situations.
  • Create new promotion methods to accelerate increasing home consumption of whisky and highball style.
  • Use industry data and conduct consumer surveys to understand the market and build reports and presentations as required.
  • Initiate highball research with support from Asia and International insights teams.
  • Help translate global toolkits, guidelines, and promotions into locally applicable campaigns as appropriate.

Qualifications:

  • Relevant degree qualification or equivalent.
  • Minimum 5-7 years of marketing experience.
  • Self-motivated, collaborative leader who listens actively and can influence strong-willed commercial leaders.
  • Experience in brand planning and promotional strategy.
  • Understands and can utilize consumer insights.
  • Understands principles and importance of category management.
  • Effective communication skills and presenter to senior management.
  • Excellent interpersonal skills and awareness/ability to operate across a variety of different cultures.
  • Self-driven, results-oriented, pragmatic, with a flexible and positive 'can-do' approach to challenges and difficulties.
  • PDCA management skill.
  • English skill.

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