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Digital Sales Specialist

2 months ago

Dongguan, Guangdong, China Cathay Pacific Airways Limited Full time
About the Role

Cathay Pacific Airways Limited is seeking a highly skilled Digital Sales Specialist to join our team. As a key member of our sales team, you will be responsible for managing our digital channels and driving sales revenue through targeted campaigns and promotions.

Key Responsibilities
  • Website Content and Communication
    • Oversee the retailing of air and non-air offers across our web and mobile platforms, driving channel-exclusive offers.
    • Ensure content quality across our digital channels, including brand tone, voice, grammar, and imagery.
    • Master Adobe Experience Manager, supporting quality content publication with speed to market.
    • Maintain customer experience and brand consistency in content, collaborating with internal and external stakeholders.
    • Liaise regularly with our Regional Office on website technical developments and global updates.
  • Digital Promotions and Campaigns
    • Assist in devising and managing campaigns to recruit customers to our contact database.
    • Drive engagement through targeted communications.
    • Ensure ancillary revenue generation is maximized.
  • OTA Management
    • Support distribution channel strategy, monitor sales channel performance, and manage operations.
    • Analyze OTA performance (BSP & Flagship) and promote appointed platforms.
    • Ensure OTA sales practices comply with our distribution policies (e.g., Ctrip, Fliggy).
    • Build strong relationships with major OTAs and platform players.
    • Regularly analyze regional distribution practices, sharing insights with our Head Office.
    • Handle daily OTA inquiries and provide administrative backup for sales and distribution.
  • Analytics
    • Use Google Analytics to measure performance, identify opportunities, and improve traffic from various sources.
    • Provide data-driven recommendations for website enhancements.
    • Track sales performance in digital channels, measuring revenue and sales contribution for air/non-air products.
  • Search Engine Marketing/Optimisation
    • Ensure pages have appropriate SEO elements.
    • Test and analyze keyword strategies for SEM/SEO campaigns to drive traffic to our flagship sites.
  • Social Media
    • Manage social media content strategy, reporting on engagement and performance.
  • Retailing Tools and Platforms
    • Lobby for toolset enhancements in payment options, campaign tools, marketing assets, and translation training.
    • Prioritize direct digital distribution channels.
  • Benchmarking
    • Analyze competitor pricing and ensure competitive digital channel pricing both online and offline.
    • Share best practices across Outports and monitor competitor strategies to enhance our presence and revenue.
  • E&A
    • Fulfill Emergency and Accident/Crisis Response responsibilities as required.
Requirements
  • Academic Qualifications
    • Bachelor degree is desirable.
    • Tertiary qualification in a related field is an advantage.
  • Knowledge, Skills, Training and Experience
    • Minimum 3 years' experience in a digital sales/airline sales, pricing, ticketing or distribution or similar enterprise.
    • A strong understanding of how the internet works, preferably with a junior developer or similar IT training/qualification.
    • Demonstrable experience in GDS, platform distribution landscape or sales operations is a distinct advantage.
    • A demonstrable passion for digital and commerce.
    • Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice.
    • Strong numeracy skills and experience of working with data to tell a story.
    • Strong PC literacy including Adobe Experience Manager and Google Analytics.
    • Adapts to and embraces constant change.
    • Proficient in written and spoken English and Chinese (Mandarin), Cantonese will be a plus.
    • Good level of PC literacy in Word, Excel and PowerPoint.
    • Adapts to embrace constant change.
Personal & Application Information

Cathay Pacific Airways Limited is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.