Product Strategist

3 weeks ago

Beijing, Beijing, China Cummins Inc. Full time

Job Summary

Cummins Inc. is seeking a skilled Product Planner to support specific marketing strategic and planning initiatives and tactics within a region, market, customer, or product segment.

Key Responsibilities:

Develop product plans for new product lines within respective ranges of products, utilizing macro, market, or technology trends as inputs.

Collaborate with Market Segment teams and Account Managers to understand requirements and develop customer-led product plans.

Evaluate market effectiveness, including customers and competitors, to determine the strengths and weaknesses of the current product.

Provide input to product road maps in support of specific market segments.

Support Synchronized Business Planning (SBP) Product Review process as the owner of specific projects within the Master Project List (MPL).

Develop business cases and lead Pre-program Planning (PPP) for specific smaller-scale opportunities within the portfolio.

Develop value propositions for new products and articulate appropriate positions within the portfolio.

Responsibilities:

Competencies:

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Global perspective - Taking a broad view when approaching issues, using a global lens.

Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.

Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Data Analytics - Discovers, interprets, and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem-solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data-driven business decisions.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Deriving Market Insights - Researches and collects market and competitor's product data, trends, and positioning using a variety of primary and secondary sources; analyzes the information to develop strategic responses, propose projects and solutions, and appropriately allocate resources in order to maximize business value.

Deriving Product Needs - Distinguishes desirable market attributes by studying market insights and translating these into relevant product capabilities.

Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.

Product Tradeoff Evaluation - Compares and contrasts the interplay of potential product features, regulatory and customer requirements, budget, and technical capabilities to evaluate and decide what can be offered to win in the market.

Scenario Planning - Create alternate scenarios each including an assessment of variances to business or financial goals, strategy, vision, and capabilities to enable strategic decision making.

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Education, Licenses, Certifications:

College, university, or equivalent degree in sales, marketing, technical, or a related subject required.

This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

Intermediate level of relevant work experience required.

Additional Responsibilities:

  • New Product Pricing: Lead new product pricing and cost target setting in PPP/VPI programs.
  • Market Research Utilization: Use market research to understand the target market and competitors, defining a competitive stance and driving customer satisfaction improvements.
  • Cross-Functional Leadership: Work with various functions and global teams to ensure the product lines' profitability and guide Product Managers and Associate Product Managers to achieve desired results.

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