Marketing Director

2 weeks ago

Shanghai, Shanghai, China Tapestry Full time

Job Title: Marketing Director

Department: Marketing

Location: Shanghai

Kate Spade New York is a global life and style house with a rich history dating back to 1993. As a Marketing Director, you will be responsible for leveraging your expertise in marketing to drive brand awareness and image in the local market.

Key Responsibilities:

  • Formulate the local marketing strategy upon the global brand strategy to enhance brand image and awareness in the local market.
  • Build the uniqueness and differentiation of the brand from competitors with the 'joy colors life' spirit.
  • Work closely with other functions to conduct a strong marketing calendar aligned with the global marketing calendar and local assortments.
  • Develop a customer-centric retail marketing strategy to boost brand business opportunities.
  • Support full-price and outlet channels with regular customer events, seasonal programs, and promotions.

Requirements:

  • Master's degree or above.
  • 15+ years of working experience in marketing, preferably in international brands and the fashion industry.
  • Strong communication skills, cross-functional, and regional expertise.
  • A good team player with a proactive, self-motivated, and growth mindset.

Tapestry Competencies:

  • Drive for Results: Exceed goals successfully, consistently one of the top performers, and steadfastly pushes self and others for results.
  • Customer Focus: Dedicated to meeting expectations and requirements of internal and external customers, gets first-hand customer information, and uses it for improvements in products and services.
  • Creativity: Comes up with new and unique ideas, makes connections among previously unrelated notions, and tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, builds appropriate rapport, and uses diplomacy and tact.
  • Learning on the Fly: Learns quickly when facing new problems, a relentless and versatile learner, open to change, and analyzes both successes and failures for clues to improvement.
  • Perseverance: Pursues everything with energy, drive, and a need to finish, seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change, shift gears comfortably, and decide and act without having the total picture.

Tapestry Competencies for All People Managers:

  • Strategic Agility: Sees ahead clearly, can anticipate future consequences and trends accurately, and has broad knowledge and perspective.
  • Building Effective Teams: Blends people into teams when needed, creates strong morale and spirit in the team, and shares wins and successes.
  • Managerial Courage: Doesn't hold back anything that needs to be said, provides current, direct, complete, and 'actionable' positive and corrective feedback to others, and lets people know where they stand.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

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