Strategic Product Marketing Manager

3 weeks ago


Shanghai, Shanghai, China Advanced Sterilization Products Full time
Your Role in Advancing Sterilization Technology

As a key member of our team, you will be responsible for developing and implementing marketing strategies to drive growth and success for our product lines. Your impact will be felt across the organization as you work closely with our Marketing Head to analyze market trends, identify customer pain points, and develop targeted marketing campaigns.

Your key responsibilities will include:

  • Developing marketing strategies and brand plans in collaboration with the Marketing Head
  • Participating in market research to stay up-to-date on industry trends and customer needs
  • Coordinating new product launches, including launch plans, global communication, and timeline management
  • Providing marketing support to sales teams to drive sales target achievement and market share gain
  • Organizing marketing events to deliver brand messages and enhance customer satisfaction while staying within budget
  • Developing and maintaining key opinion leader (KOL) relationships to ensure endorsement of our products
  • Leading and funnel management, including new customer information collection, business opportunity tracking, and funnel stage tracking with sales teams to improve win rates


What We're Looking For

To succeed in this role, you will need:

  • Bachelor's degree, with an MBA preferred
  • At least 5 years of working experience, with at least 3 years in marketing or sales, preferably in medical devices, specifically equipment sales
  • Good oral and written English ability, with a CET-6 certificate
  • Proficiency in using routine computer software, such as MS Office
  • Good data processing ability, preferably in Excel or Access
  • Availability to travel when required, including weekends


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