Strategic Marketing Leader

4 weeks ago


Shanghai, Shanghai, China Yankee Candle Full time

Job Summary

The Head of Marketing is a key leadership role that requires a strategic thinker with exceptional marketing skills and experience. The successful candidate will be responsible for developing and executing the marketing strategy for Yankee Candle in China, including product launches, brand development, and team management.

Key Responsibilities:

  • Develop and implement the annual marketing plan, including product launches and brand development.
  • Manage a team of marketing professionals to deliver marketing campaigns and activities.
  • Collaborate with the sales team and other departments to achieve commercial targets.
  • Develop and execute marketing strategies to drive brand awareness and sales growth.
  • Monitor and analyze market trends and consumer behavior to inform marketing decisions.
  • Lead and coach the marketing team to deliver high-quality results.

Requirements:

  • Bachelor's degree or higher in Marketing or a related field.
  • Over 15 years of experience in marketing leadership roles, with a strong track record of success.
  • Proficiency in English and Chinese languages.
  • Strong marketing strategy and brand development skills, including creativity, brand communication, and customer insight development.
  • Knowledge and experience of product marketing and new product development in China.


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