Strategic Business Growth Leader

2 weeks ago

Shanghai, Shanghai, China PepsiCo Full time
Job Summary

As a Strategic Business Growth Leader at PepsiCo, you will be responsible for driving overall business growth on out-of-home occasion-based penetration via cross brand meal platform strategies. You will help build up penetration and business growth of out-of-home occasions including eatery channels, key QSR customers, and theme parks. This strategic role will make business impact especially on strategic channel & drive sustainable growth for the whole GCR beverages team for "Better" related agenda.

Key Responsibilities
  • Lead total AFH strategies and streamline the resource allocation across brand and channels to accelerate OOH penetration and business growth
  • Develop integrated approach and way of working to collaborate with key customer team and PBB MU to implement AFH E2E
  • Develop CSD With meal strategy based on occasion demand space to drive cross brand synergy strategies
  • Develop Eatery channel product portfolio including exclusive innovation
  • Lead co-marketing campaigns with OPKA (YUM/Dicos/WL. etc) and all key AFH theme parks customers
  • Develop CSD With meal communication contents, including TVC/ digital engagement/ Social always on and activation /O2O for key customers specifically
  • Support KA team on KA hunting pitch and develop critical Festival campaigns to drive strong PEP CSD portfolio salience with festival,
  • Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA
  • Support GCR better agenda through packaging transformation, Eatery Glass bottle project

Requirements
  • Strong leadership and communication particularly skills to manage multiple stakeholders (Bottlers, Brand team etc. )
  • Solid Strategic thinking to be able to lead overall AFH strategies development
  • Demonstrated success in developing and deploying activation programs to achieve both equity and volume growth
  • Ability to develop creative and cut-through marketing campaigns across channels and medium to achieve brand objectives
  • Solid knowledge of traditional Eatery channels and evolving food aggregators
  • High degree of Planning and Execution Skills
  • Strong Communication, analytical and influencing skills
  • Self motivated, disciplined, passionate with the brand
  • Sound Knowledge of beverage business fundamentals and franchise model
  • Experienced team leader

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