Chinese Paid Media Specialist

2 days ago

Shanghai, Shanghai, China Welocalize Full time

Main Responsibilities

We are seeking a skilled Paid Media Consultant to join our team at Welocalize. As a Paid Media Consultant, you will be responsible for advising on best practices in Paid Search and Paid Social for the Chinese market.

Key Responsibilities:

  • Provide insights and recommendations about the Chinese market to our Paid Media team
  • Define optimization strategies for customers
  • Optimize paid media campaigns toward client goals
  • Build campaigns across multiple paid media platforms by working with the wider Paid media team
  • Attend appropriate calls/meetings with clients and the rest of the team

Requirements:

To be successful in this role, you will need:

  • 3-4 years of experience in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
  • Strong experience in Chinese Advertising Platforms like Baidu, WeChat, Weibo, Maimai, Zhihu etc.
  • Experience working with B2B accounts
  • Demonstrable experience in planning, implementing and optimizing paid media campaigns
  • Strong written, verbal, and presentation skills
  • All relevant certifications across major media buying platforms
  • Proficiency in Microsoft Excel is desirable
  • Experience in supporting and training junior team members is desirable
  • Native level of Chinese and strong understanding of the Chinese Culture

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