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External Media Communications Manager
2 months ago
**Global Wealth Management Opportunity**
HSBC's Wealth and Personal Banking division is seeking an experienced professional to join our team as an External Media Communications Manager. This role will play a critical part in developing and executing media strategies to support our global wealth management business.
**Key Responsibilities:**
1. Assist in developing and implementing media plans to achieve business objectives, including press and industry media, out-of-home advertising, digital media, social media, search engine marketing, and programmatic buying.
2. Collaborate with the media manager to set up end-to-end campaign user journeys and monitor execution performance, optimizing the media plan with data and analytics support to enhance effectiveness and efficiency.
3. Develop social content plans and execute operations with agency support, integrating business priorities and marketing activities into social content plans. Generate insights on reader preferences to provide guidance on topic and creative content to content providers for high-quality content preparation.
4. Work with the social media team and risk management team to ensure consistency and compliance with HSBC's social media governance and regulatory policies.
5. Assist the media manager with daily operations and management of media and social agencies, as well as developing new partnerships to enhance external media communication.
**Requirements:**
1. Bachelor's degree or above in marketing or a related field, with a minimum of 5-7 years of marketing experience and at least 3 years in media planning.
2. Strong integrity, ownership, and communication skills, with the ability to coordinate requests from various parties and provide high-quality deliverables.
3. Solid knowledge of the China media and social environment, with preferred experience in luxury, retail, or financial industries with active marketing practices.
4. Creative and innovative thinking, with the ability to push boundaries and challenge the status quo.
5. Technical expertise, with a willingness to explore new technologies and possibilities.
6. Excellent written and verbal communication skills in both English and Chinese.
