Data-Driven Marketing Strategist

4 weeks ago


Shanghai, Shanghai, China Alfa Laval Full time

At Alfa Laval, we accelerate success for our customers, people and planet by embracing curiosity and driving progress. As a Data-Driven Marketing Strategist, you will thrive in a diverse and inclusive workplace based on care and empowerment.

Constantly building bridges to the future with sustainable solutions that have an impact on our planet's most urgent problems, making the world a better place every day.

About the Job

This role is focused on accelerating business growth of Energy Division by translating market and competition insights into tangible business opportunities.

  • Own the annual market strategy planning process in energy division.
  • Facilitate BU managers to develop market plans to deliver business growth and measure the execution via tools.

Key Responsibilities:

  • Deep market study for specific segments to support business development, especially CleanTech applications under China "Green Ecology" policy.
  • Provide regular market intelligence report to division management team and global BU.
  • Collect competition insights and conduct annual market share evaluation for key products.
  • Customer data analysis.
  • Work closely with business team and communication colleagues on new product value proposition, local launch package development;
  • Initiate end-to-end marketing programs to drive key product growth.
  • Support on the annual handshake and business reviews.
  • Support on the distributor management dashboard data analysis.

About You

We are looking for a proactive and solution-oriented professional with strong logic and data-driven mindset and data analysis competence. Ideal candidates should have experience working on strategic marketing / market intelligence / business development and be skilled in data analysis tools, e.g. PowerBI.

  • Bachelor degree or above, preferably majored in engineering, marketing, business administration.
  • > 5 years experience working on strategic marketing / market intelligence / business development; Consulting company background is preferred; Knowledge on energy related industry is preferred.
  • Multinational B2B company background is needed.
  • Able to engage & interact effectively with internal & external stakeholders with influencing and facilitation skill.
  • Fluent verbal and written English.
  • Good presentation & communication skills.
  • Proactive, quick to learn.

What We Offer

The estimated salary for this role is $120,000 - $150,000 per year, depending on qualifications and experience. Benefits include a comprehensive compensation package, opportunity for career growth and professional development, and a dynamic work environment.



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