Senior International Marketing Strategist

4 weeks ago

Shanghai, Shanghai, China eChinaCareers Full time
About eChinaCareers

eChinaCareers is a leading gaming company seeking an experienced Senior International Marketing Strategist to join their Shanghai office. This is a full-time role with a competitive salary.

Job Description

We are looking for a skilled marketing professional to lead our international marketing efforts, manage global ad placements, and develop targeted strategies for user growth. The ideal candidate will have experience in promoting card/RPG/SLG games in international markets, with a successful launch track record.

Key Responsibilities:
  • Oversee international marketing, ad placements, and community management, developing and executing comprehensive marketing campaigns that align with the overall product distribution plan.
  • Conduct market research to create effective regional marketing strategies and ad placement plans, aligned with the product's core content.
  • Manage ad placements on international platforms (e.g., Facebook, Google), monitor ad performance, analyze data, adjust strategies, and generate regular reports.
  • Stay up-to-date with market trends and competitor activities to identify new promotional models and drive user growth.
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree or higher with over 3 years of experience in promoting card/RPG/SLG games in international markets.
  • In-depth knowledge of platforms like Facebook and Google, with extensive experience in international market expansion and digital marketing.
  • Strong project management skills, capable of independently planning and executing comprehensive marketing campaigns.
  • Proficient in data analysis, with the ability to adjust promotional strategies based on data insights.
  • Fluent in both English and Mandarin Chinese.
Estimated Salary: $80,000 - $120,000 per annum

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