Channel Marketing Strategist

1 month ago


Shanghai, Shanghai, China The LEGO Group Full time

Are you a marketing professional looking for a challenging role that combines strategic planning, campaign execution, and team leadership? We are seeking an experienced Channel Marketing Strategist to join our team at The LEGO Group.

Job Description

The successful candidate will be responsible for developing and executing channel marketing strategies across various platforms, including eCom business, portfolio and campaign planning, and operational level management. This includes:

  • Developing Channel Marketing Strategies: Create comprehensive plans to drive sales growth, increase customer engagement, and enhance brand awareness.
  • Cross-Functional Collaboration: Work closely with the Performance Marketing, Assortment Planning, and Marketing teams to ensure seamless execution of marketing campaigns.
  • Stakeholder Management: Manage stakeholders in the responsible area to ensure clear rollout and execution of marketing channel strategies.

This is a great opportunity to work with a dynamic team, leverage your skills and expertise, and contribute to the success of The LEGO Group. If you are a results-driven marketer with excellent communication and leadership skills, we encourage you to apply.

Requirements
  • Bachelor's Degree: In a business-related field (preferred).
  • Marketing Experience: Minimum 8 years (preferred).
  • Language Skills: Proficient written and spoken English and Mandarin.
  • IT Skills: Excellent user of MS Office tools, especially Excel, PPT.
What's in it for you?

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, plus additional benefits including:

  • Family Care Leave: Enhanced paid leave options for those important times.
  • Insurances: Life and disability insurance providing protection and peace of mind.
  • Wellness: Access to the Headspace App and wellbeing initiatives and programmes run by local teams.
  • Colleague Discount: Qualify for our generous colleague discount from day one.
  • Bonus: Eligible for our bonus scheme when goals are reached.


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