Brand Strategy Consultant

1 month ago

Shanghai, Shanghai, China Siegel+Gale Full time

Brand Strategy Consultant

Siegel+Gale is a worldwide leader in brand strategy, design, and customer experience. We combine analytical insights with creative thinking to harness the power of simplicity, enabling organizations to achieve their maximum potential.

Our Vision

In each of our locations, the key to our success lies in our people. We cultivate an environment where collaboration thrives, bringing together diverse thinkers, innovators, and creators who embody both creativity and strategic insight. At Siegel+Gale, you will encounter a wealth of experiences while engaging in work that resonates globally, all within a supportive atmosphere that fosters personal and professional growth.

As a Brand Strategy Consultant at Siegel+Gale, your responsibilities will include:


•Conducting and synthesizing both quantitative and qualitative research through competitive assessments, analysis of customer and industry trends, stakeholder interviews, field observations, customer journey mapping, and persona creation.


•Transforming insights into actionable brand strategies for prominent clients, focusing on positioning, portfolio strategy, architecture, messaging, experience design, and more.


•Collaborating with cross-functional teams, including research, design, experience, naming, and communication, to bring strategies to fruition.


•Supporting team members with meticulous research and content gathering, while contributing to insight generation and creative brainstorming.

You will excel in this role if you possess:


•A strong commitment to fostering a positive organizational culture.


•Relevant internship or work experience (preferred).


•Exceptional decision-making abilities and the capacity to exercise sound judgment.


•Proven quantitative skills, along with a keen interest in developing and understanding brand strategy.


•Excellent written and verbal communication skills.


•A strong inclination towards thorough research and the ability to connect various insights.


•A passion for brand experiences and a keen interest in both digital and physical experience design.


•Demonstrated creative problem-solving skills.


•The ability to think across various disciplines, industries, cultures, and scenarios.


•A talent for simplification.


•Digital proficiency.

Siegel+Gale is committed to promoting equal employment opportunities for all applicants and employees. We do not discriminate based on race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all employment activities and conditions.

Please submit your application online.

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