Head of Product Marketing-SWP

3 weeks ago


Changning District, China Maquet (Shanghai) Medical Equipment Co., Full time
Product Marketing Strategist

At Maquet (Shanghai) Medical Equipment Co., we are seeking a highly skilled Product Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive business growth and increase market share.

Key Responsibilities
  • Formulate and execute market strategies and action plans for the Surgical Workplace product line, including surgical lights, medical pendants, and surgical tables.
  • Forecast market trends, gain insights into customer needs, and capture competitive dynamics to proactively explore potential product marketing opportunities.
  • Collaborate with cross-functional teams to develop and implement new product growth plans and business cases, increasing business volume and enhancing profit margins through value-based pricing.
  • Manage relationships with key KOLs and collaborate with important associations to plan and implement innovative brand and third-party marketing projects.
  • Lead the product marketing team in conducting qualitative and quantitative market analysis, providing a solid foundation for the formulation of marketing strategies and plans.
Requirements
  • Bachelor's degree in medicine or clinical background, MBA preferred.
  • At least 10 years of experience in marketing medical devices and equipment products, with at least 3 years of experience in product marketing team management.
  • Familiarity with operating room workflows, such as surgical procedures and patient positioning.
  • Possess a systematic and professional marketing framework, with deep insights and successful commercial practices in business model formulation, G2M, market segmentation and positioning, value proposition, and pricing strategy.
About Us

At Maquet (Shanghai) Medical Equipment Co., we are committed to providing hospitals and life science institutions with products and solutions that improve clinical results and optimize workflows. Our offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing, and life science. We employ over 12,000 people worldwide and our products are sold in more than 135 countries.



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