Strategic Connection Planner

2 weeks ago

Shanghai, Shanghai, China H&M Group Full time

Job Title: Connection Planner Lead

About the Role:

We are seeking a highly skilled Connection Planner Lead to join our team at H&M Group. As a key member of our marketing team, you will be responsible for developing and implementing strategic plans to connect with our target audience effectively and efficiently across the full customer journey.

Key Responsibilities:

  • Design and develop holistic customer strategies and plans across the full consumer journey for the region and sales markets, considering regional strategies and goals, using the Relationship Phases as the framework.
  • Lead the orchestration of all paid, owned, and earned channels, ensuring a cohesive and impactful brand message.
  • Assure a seamless and consistent brand experience across all touchpoints, whether online or in-store, to create a unified consumer journey across the relationship phases.
  • Drive seamless cooperation with internal teams to plan holistic touchpoints and ensure optimal channel allocation to maximize efficient impact.
  • Design and drive a meaningful KPIs monitoring and regularly evaluate the effectiveness of marketing efforts, making data-driven adjustments to improve results.

Requirements:

  • University degree in media, marketing, brand, or relevant field.
  • 7+ years in a marketing/media/comms planning role.
  • Knowledge, skills, and interest in business and customer marketing.
  • Strong data management skills – analytical, structured, ability to synthesize information and draw conclusions.
  • Strong strategic and holistic thinking, with the ability to transform into plans and execution.
  • Leadership capabilities and communicational skills to get your message across.
  • Expertise in media planning and media strategy.
  • Expertise of owned and earned media channels.
  • Expertise in content strategy.
  • Strong experience in measuring, understanding, and managing marketing KPIs.

About Us:

H&M Group is a leading global fashion company with a strong commitment to sustainability and social responsibility. We are a dynamic and innovative company that values diversity and inclusion, and we are looking for talented individuals who share our values and are passionate about making a difference in the fashion industry.

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