Research Analyst

1 month ago


Guangzhou, Guangdong, China NielsenIQ Full time
About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

Job Description

We are seeking a highly skilled Senior Research Analyst to join our Consumer & Marketing Insights Team. As a Senior Research Analyst, you will be responsible for managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects.

Key Responsibilities:
  • Handle qualitative research projects from end to end with full responsibility of client interface;
  • Independently conduct IDIs (In-Depth Interviews) and FGDs (Focus Group Discussions) across different cities and regions;
  • Work closely with the quantitative research team for report generation;
  • Review and verify the output of junior team members and provide advice and coaching;
  • Be directly accountable for work conducted for nominated clients in terms of proposals, analysis, reports, etc., and perform quality checks on all reports for alignment to request accuracy and correctness;
  • Assist in activities in conjunction with Director/Associate Director in terms of preparation of proposals and credential presentations.
Qualifications:
  • Bachelor's or above degree;
  • At least years of Qualitative Research experience, a sophisticated IDIs and FGDs moderator;
  • Both English & Mandarin fluency would be excellent;
  • Strong logical mindset, reach insight to the core;
  • Have excellent attention to detail and strong written and verbal communication skills;
  • Be a strong relationship builder as well as a great storyteller;
  • Could mix traditional and new research methods as the need arises.
Our Benefits:
  • Flexible working environment;
  • Volunteer time off;
  • LinkedIn Learning;
  • Employee-Assistance-Program (EAP).
About NielsenIQ

NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.



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