**Planning Director

5 days ago

Beijing, Beijing, China GroupM Full time

About the Role

We are seeking a creative, experienced, and organized Planning Director to join our growing team at Wavemaker, a part of GroupM. As a Planning Director, you will develop strong communication recommendations across channels that deliver great results for our clients.

Key Responsibilities

  • Develop and build relationships with clients, be a trusted advisor on account requirements.
  • Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
  • Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
  • Work with the team on competitive reporting and analysis.
  • Propose and implement new planning approaches, ideas and product offerings.
  • Support contractual discussions with key media vendors and trading commitments for the client.
  • Keep a close ear to the ground on new opportunities to take to clients.
  • Help guide and advise the wider team on best practices, innovation and work processes.
  • Champion the growth and development of Agency services beyond media planning and buying.
  • Work with internal specialist resources and group resources.
  • Manage and develop your direct reports.

Requirements

  • Experience of 8 years or more in media/marketing industry.
  • Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
  • Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
  • A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
  • Strong communication and presentation skills.
  • Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous.

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

We are a part of GroupM, WPP's global media investment management company. Discover more on our website.

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