Media Relations Coordinator

7 days ago


Guangzhou, Guangdong, China AirAsia Full time

Job Overview

公共关系专员 PR Specialist

Primary Responsibilities

1. Manage relationships with media outlets and respond to daily media inquiries and briefings.

处理与媒体的关系,并应对日常媒体查询和简报。

2. Organize and implement PR events and initiatives to boost brand visibility and reputation.

组织和实施公关活动,以提升品牌知名度和声誉。

3. Create written content, including proposals, messaging frameworks, press announcements, briefing documents, and presentations.

制作书面材料,包括提案、信息框架、新闻公告、简报文件和演示文稿。

4. Serve as a proactive liaison and oversee internal communications with stakeholders across various AirAsia divisions and headquarters.

担任积极的联络人,管理与不同亚航部门和总部的内部沟通。

5. Collaborate with company representatives to prepare them for public speaking opportunities and media interviews.

与公司代表合作,为公开演讲和媒体采访做好准备。

6. Effectively leverage digital and new media platforms to enhance brand promotion, manage public relations crises, and achieve branding objectives.

有效利用数字和新媒体平台来提升品牌宣传,管理公关危机,并实现品牌目标。

7. Cultivate and strengthen connections with both established and emerging travel writers and local media to ensure ongoing visibility.

培养并加强与现有和新兴旅行作家及当地媒体的联系,以确保持续曝光。

8. Establish and maintain relationships with local tourism boards.

与当地旅游局建立并保持关系。

9. Undertake additional tasks as assigned by management.

执行管理层指派的其他任务。

Qualifications

1. Bachelor’s degree or higher.

本科学历或以上。

2. Preferred majors include PR, Advertising, Journalism, Marketing, International Business, or English.

优先考虑公关、广告、新闻、市场营销、国际商务或英语专业。

3. Minimum of 2 years of experience in the public relations sector; experience with international PR firms is advantageous.

至少2年公关领域的工作经验,具有国际公关公司经验者优先。

4. Proficient in English, both spoken and written.

具备良好的英语口语和书写能力。

5. Strong adaptability to face new challenges.

具备强大的适应能力,能够应对新挑战。

6. Ability to collaborate with international teams and quickly grasp cultural differences.

能够与国际团队合作,并迅速理解文化差异。

7. Enthusiasm for AirAsia and its mission.

对亚航及其使命充满热情。

8. Willingness to travel internationally.

愿意进行国际旅行。

9. Excellent communication skills coupled with a positive demeanor.

具备优秀的沟通能力和积极的态度。

10. Experience in cross-national collaboration is a plus.

具备跨国合作经验者优先。

11. Strong team spirit.

具备良好的团队精神。

12. Ability to handle multiple tasks and thrive in a fast-paced work environment.

能够处理多项任务,并在快节奏的工作环境中茁壮成长。

We value diversity - every talent is unique - and we rely on our differences. At AirAsia, we are committed to fostering an inclusive workplace and are proud to be an equal opportunity employer.



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