Senior Director of Marketplace Strategy

1 week ago

Shanghai, Shanghai, China Adidas Full time
Job Title: Senior Director Marketplace Strategy

At Adidas, we are seeking a highly skilled Senior Director Marketplace Strategy to lead our retail expansion and asset management teams in the China market.

Key Responsibilities:
  • Develop and implement retail expansion strategies to drive business growth in China
  • Manage the retail transformation process, including new format strategy and cross-functional initiatives
  • Track and manage budgets for store openings, closures, and remodels to ensure optimal marketplace coverage
  • Lead the development of location assessment and store segmentation strategies to reflect consumer behavior
  • Manage PLM and BPM processes, customer store support schemes, Capex/Opex planning, and compliance
Sub-Team: Strategy & Key Cities
  • Track and report on global key cities performance
  • Monitor offline market capacity and market share at regional, city cluster, and trade zone levels
  • Define and communicate GCA retail guardrails and positioning with BU/brand stakeholders
  • Develop retail expansion and optimization strategies across various adidas store formats
  • Source and maintain relevant marketplace intelligence and data
Sub-Team: Franchise Store Planning and Asset Management
  • Track and forecast store opening progress and monitor compliance with store opening/closure/relocation guidelines
  • Maintain franchise store tracking databases and ensure usability and linkage with other business functions
  • Manage franchise store opening support budgets and define investment guidelines for franchise stores
  • Manage HQ programs, including fleet audits, traffic counters, design projects, RFID, and fixture recycling
Sub-Team: Mall Allocation & Own Retail Asset Management
  • Define and maintain policies and procedures for assigning and allocating malls to franchise partners
  • Support customer account strategy for marketplace development
  • Manage and report on account compliance and manage dispute cases
  • Manage GCA and global store approval processes for own retail stores, including openings, closures, renewals, and remodels
  • Manage own retail store development budgets and real estate lease management
KPIs:
  • Delivery of related initiatives and modules on-time and with high quality
  • Development of strong rapport with key stakeholders
  • Store opening and closure control KPIs
  • Relevance of analysis, reporting, and tools to business priority needs
  • User feedback on analysis, reporting, and tools
Key Relationships:
  • Internal: Senior Leadership Team, Real Estate Team, Region sales and Key Account team, Finance, Strategic Planning Team
  • External: External consultants or other data/information resources
Requisite Education and Experience:
  • 15+ years of general business experience
  • Experience in Business Strategy & Planning
  • Experience with a global consumer goods brand and/or modern retailer
  • Experience in working closely with senior management across functions
  • University degree or above in Math, Statistics, or other quantitative subject
  • Advanced statistical methods and analytic techniques
  • High proficiency or expertise with database, statistical, and business intelligence systems
  • Solid business sense and critical-thinking ability
  • Mature and credible interpersonal skills
  • Fluent written and spoken English and Mandarin
  • MBA or other business-related qualification

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