Marketing Product Specialist

7 days ago


Shanghai, Shanghai, China Fluke Full time

Key Responsibilities

  • The primary objective of this position is to drive growth at Fluke by identifying opportunities, formulating market strategies, and crafting business plans aimed at specific market segments.
  • Oversee product categories for industrial instruments, ideally suited for candidates with experience in engineering, the process industry, and global corporations.
  • Analyze market dynamics, consumer trends, and competitor actions to uncover potential opportunities.
  • Execute marketing strategies that align with corporate objectives, including promotional activities, events, and channel initiatives.
  • Collaborate with the Research and Development team on new product innovations, pricing strategies, and sales performance assessments.
  • Utilize management tools daily to monitor product success, evaluate sales metrics, and recommend enhancements.
  • Offer market insights and support to the sales force and distributors, working in close partnership with cross-functional teams.
  • Establish connections with Key Opinion Leaders and assess marketing return on investment to improve lead generation and market entry strategies.

Qualifications

  • A minimum of 3 years of experience in marketing or business development, demonstrating a successful history in product lifecycle management, segment development, and new product launches.
  • A university degree is required, preferably in engineering (electrical or thermal engineering is advantageous).
  • Proficiency in English is preferred.
  • Relevant experience in the industrial sector is beneficial.
  • Strong strategic thinking and analytical abilities, with a capacity to adapt swiftly.
  • Effective planning, execution, and resource management skills.
  • Ability to thrive under pressure.


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