Platform Activation Manager

4 days ago


Shanghai, Shanghai, China The LEGO Group Full time
Job Title: Platform Activation Manager

About the Role:

We are seeking a highly skilled Platform Activation Manager to join our team at The LEGO Group. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive business growth through e-commerce channels.

Key Responsibilities:

  • Collaborate with cross-functional teams to drive on-site campaigns, investments, and key KPIs.
  • Manage stakeholders to ensure a clear rollout and execution of marketing channel strategies.
  • Develop strategies and annual plans for LEGO Gifting solutions and LEGO livestream on main platforms.
  • Develop and implement strategies and insights for the digital marketing area, adapting them for B2B channel differentiation.

Requirements:

  • Bachelor's degree in a business-related field.
  • A minimum of 8 years of marketing experience.
  • Energetic, keen to learn newness, and strong presentation and communication skills.
  • Enriched experience working with Marketing / EC Marketing with proven records.
  • Proficient written and spoken English and Mandarin.
  • People management experience is an advantage.
  • Some domestic travel required.
  • IT skills: Excellent user of MS Office tools, especially Excel, PPT.

What We Offer:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.


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