Account Manager

2 months ago

Shanghai, Shanghai, China Burson APAC Full time
Job Title: Account Manager

As a key member of our team, you will play a vital role in supporting day-to-day client activities and providing guidance to junior team members through ongoing counsel and effective delegation. You will contribute to BCW's performance by managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, helping generate new business and growing existing accounts.

Key Responsibilities:
  • Stay current on your clients' businesses, industries, and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client's business objectives and deliver results.
  • Be a source of creative ideas and effectively use BCW proprietary tools like Creative Catalyst Network and Digital Catalyst cards.
  • Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
  • Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
  • Manage client relationships and be the client's key contact, counselor, and strategic thinker.
  • Have strong verbal and written communication skills, including development of various types of materials such as Q&A, key messages, holding statements, press releases, etc.
  • Be able to support senior managers and leaders in resolving client issues.
  • Maintain a strong rapport with journalists, bloggers, media members who cover your clients' industries and businesses to optimize channels.
  • Help develop media strategies, write pitch letters, and respond to media queries.
  • Stay updated on social media channels, trends, and analytical tools and make recommendations to strengthen our capabilities.
  • Support the digital media strategy implementation.
Requirements:
  • Strong oral, editing, and written skills in English and Chinese.
  • Excellent interpersonal skills.
  • Ability to supervise and motivate the client team.
  • Ability to handle and manage stressful situations.
  • Business presentation skills, including their development, both for clients and prospective clients.
  • Ability to manage numerous projects simultaneously.
  • Ability to think creatively.
  • Ability to plan strategically and globally.
  • Ability to write strategic materials for clients.
  • Ability to budget programs and understand the financial aspects of the client relationship.
  • Proficient in computer software (Word, Excel, PowerPoint).
Preferred Qualifications:
  • BA or BS degree; graduate degree in business or specialist area preferred.
  • A minimum of 4 years' experience working for a major corporation, consulting, or communications firm.
  • Broad understanding of the techniques of a professional services/consultancy firm, journalism, public relations, communications, or related field.
  • Broad understanding of industry or specialized practice area (such as auto, lifestyle, Consumer and manufacturing industries).
  • In-depth knowledge of media relations from key trade publications to national outlets.

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