Senior Field Marketing Manager

3 weeks ago


Hangzhou, Zhejiang, China Amazon (Shanghai) International Trading Company Limited Hangzhou Branch - K25 Full time
Job Title: Senior Field Marketing Manager

Amazon (Shanghai) International Trading Company Limited Hangzhou Branch - K25 is seeking a highly skilled Senior Field Marketing Manager to drive business growth and Seller success in the Zhejiang Province region.

Key Responsibilities:
  • Develop and implement regional marketing strategies to penetrate the local Seller community and export e-commerce ecosystem.
  • Build systematic and scientific city-level branding metrics and Seller voice collection mechanism.
  • Lead offline and online trade-shows to promote Amazon Global Selling locally.
  • Create regional branding toolkit and develop local Seller stories in video or social format.
  • Identify high-growth Seller segments and develop tailored marketing programs for deeper penetration.
  • Build the Regional Alliance System with service providers/associations and develop the city-level Seller community.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Project Management or a related field.
  • Minimum of 10 years of marketing experience, with at least 3 years in a leadership role managing teams and/or large-scale marketing campaigns.
  • Strong understanding of branding, marketing communications, and demand generation strategies in a B2B or B2C environment.
  • Proven ability to develop and execute marketing strategies that drive business growth.
  • Excellent leadership and interpersonal skills, with the ability to inspire and motivate a diverse team.
  • Exceptional communication and presentation skills, capable of conveying complex ideas effectively to a variety of audiences.
  • Experience managing budgets and maximizing the ROI of marketing investments.
  • Language: Chinese and English.


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